Gifts Today magazine

Interior Lifestyle China launches new award

The brand new Home Style Award at the upcoming September show in China to be a leading indicator of innovative design trends

Established in 2008, the Home Style Award, co-organised by Shanghai Brand Development Center and Messe Frankfurt (Shanghai) Co. Ltd., is an award competition for the Interior Lifestyle China trade fair, and is the only competition for the household product industry in China.

The Home Style Award aims to drive the development of the international household product industry, and to provide a platform to present the fashion, charm and attractiveness of contemporary interior design trends.

For the first time this year, the organisers of Interior Lifestyle China worked with iF DESIGN ASIA Ltd. to set up the brand new “Home Style Award” in order to expand participation in the award.

Online registration is currently open, and will close on 31st August 2015. Brand vendors, producers, designers, trade representatives, importers and other related companies are invited to participate in this competition. Winners will be honoured at an awards ceremony banquet, which is an ideal occasion to network with leading department stores, distributors and international buyers from all over the world.

To enter the competition, products must have been on sale for not longer than two years, or will be released for sale within this year, as well as feature strong innovation and design qualities. Entries will be accepted in the following categories:

01. Kitchen / Tableware
02. Furniture / Lighting
03. Stationery / Gifts
04. Textiles / Wall / Floor / Decoration
05. Home Style Concept

The Home Style Concept has been added this year and will be presented in the Home Style Award for the first time. Designers are welcome to showcase their concepts and tastes in interior design and modern home decorating ideas through their display in a 3D space.

The jury is made up of an international panel of experts invited by iF DESIGN ASIA Ltd. An independent and in-depth selection will be made on all entries. The jury session is not open to the public, and the results will be announced on 17th September 2015.

Apart from the criteria of innovation, practicality, execution and aesthetics, the jurors will also evaluate the entries on their usability, ergonomics, safety, environmental impact, target group fit and brand fit. The Home Style Award 2015 logo can be used by the winners for their product promotion.

Winning entries will be showcased at the Home Style Award pavilion during Interior Lifestyle China which is held at the Shanghai New International Exhibition Centre from 17 – 19 September 2015. The winners will be announced at the awards ceremony, which will take place during an evening reception on 17th September.

Online Registration: http://www.ifdesign.de/organized_home_style_index_e.

For more information about Interior Lifestyle China, please visit: www.il-china.com




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