Gifts Today magazine

Las Vegas sets summer attendance record

Growth trajectory continues at Las Vegas Market with gains in all categories and a 28 per cent increase in Gift

Las Vegas Market has announced that the just-concluded Summer Market, which ran July 31 – August 4, registered exponential attendance gains, with overall attendance up 8 per cent over last Summer Market, and gift buyer attendance up 28 per cent.

The Summer 2016 edition also showcased the largest-ever number of resources in the Market’s 10-year history, with exhibitor participation topping 3,100 for the first time, including a record 500 temporary exhibits.

“Summer Las Vegas Market was epic,” says Bob Maricich, CEO of International Market Centers. “Punctuated by unprecedented attendance, order-writing and new resources, we are continuing to deliver on our promise to create the leading furniture, home décor and gift destination in the western United States.”

While there were year-over-year gains in the market’s three product categories (furniture, home décor and gift), attendance growth was particularly robust in the rapidly-escalating gift segment, with increases of 28 per cent over last year’s Summer Market. The increasing home décor category also registered strong attendance gains of 4 per cent and the mature furniture segment drew 3 per cent more buyers than last year’s event.

Buyers from all 50 states attended Summer Market, with the largest numbers of attendees coming from California, Nevada, Arizona, Texas and Utah. International participation continued to be strong, with 73 countries represented; the largest number of attendees from outside of the US came from Canada, Mexico, China, Japan and Panama.

Strong attendance increases can be attributed to the swift and sizeable expansion of permanent and temporary exhibitors - among Summer market’s more than 5 million sq ft of product displays was 118,500-sq-ft of new and expanded showroom space representing 66 new and expanding resources.
The Pavilions, home to 80,000 sq ft of gift and home décor temporary exhibits, registered a 212 per cent increase in buyer traffic since its debut one year ago.

Vendors and exhibitors at Summer Market said they were pleased with both the quantity and quality of buyer traffic, as well as strong order-writing.

Margo Pyne, Wholesale Merchandising Manager for The Grommet, one of some 400 temporary exhibitors in the Pavilions says: “The show has grown exponentially since we started exhibiting. The traffic, the summer market orders and the excitement – they are all going! We’ve seen a decent amount of old faces and tons of new ones. We are seeing buyers are from Arizona, California and Washington primarily, as well as customers that don’t always get to markets on the east coast.”

Buyers also were overwhelmingly positive about the number of resources and vast array of products presented at the Summer Market. Retailer Doug Sanicola, owner/buyer, Outdoor Elegance Patio Design Center, adds: “This market is new, crisp, and a lot of fun compared to other shows. It is extremely important to the west coast.”
The next Las Vegas Market will take place January 22-26, 2017.

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