Gifts Today magazine

Maison renewal a success

Visitors to the September show of Maison & Objet, Paris with its brand new layout say they've found new brands and gained new perspectives on the event

The international decoration and design community gathered this past 4-8 September 2015 at the Maison & Objet, Paris, trade show. For five days, more than 69,000 visitors (50% French, 50% international) thronged the aisles of the Parc des Expositions Paris Nord Villepinte.

The increase in French (up 3%), European (up 4%) and international visitors (up 7% for the Asia market, 10% for Middle Eastern) is an encouraging sign of recovery for the décor and design markets. It is also proof that the show’s various restructurings are bearing fruit and boosting interest on the part of new French and international visitors.

The expansion of Maison & Objet I Projets I throughout all of Hall 8, the packed activities programme and the re-organisation effort were hailed as catalysts for the new energy of this fall’s Overlapping with the show, Paris Design Week (5-12 September) continues to gain traction. 

The event was further bolstered by 50 new participants (including truly iconic locations like the Beaugrenelle shopping centre), the launch of a fifth district between Barbès and Stalingrad and the creation of three themed itineraries (the Upcycling / Sustainable Development, 100% Linen and Special I PROJETS I itineraries) keeping pace with industry trends. 

As Philippe Brocart, the show’s Managing Director, makes clear, “The strength of Maison & Objet Paris lies in its ability to reinvent itself to meet changing consumer trends and remain a source of ideas and inspiration for visitors.”

In September, this proactive approach became tangible in the relocation of Maison & Objet I Projets I, that now spreads over the entire Hall 8.
This sector dedicated to technical and decorative solutions for interior design, and unfailingly focused on specifier needs, boasted 195 exhibitors, that is 45 more than last September. Ethimo was among them, and the company’s Sales Director, Alessandro Maietto, enthused about “the very satisfying number of specifiers we’ve seen in this Hall.”

The same positive feelings were expressed by exhibitors in now! design à vivre, which shared Hall 7 with scènes d’intérieur participants this September. For Isabelle Morteuil, Director of the brand Matière Grise, “this change meant we encountered a new kind of customers and a greater number of international visitors.”

As for the distribution markets, floor-plan changes – including moving the Cook + Design sector to Halls 5A and 6, more centrally situated in the
Halls dedicated to objects, as well as changes to the home design sectors in Halls 1 to 4 and 5B – were well-received by visitors. 

When questioned by the show’s organisers, most claimed that these changes, to be further refined at future shows, gave them the chance to learn about new brands and enjoy new perspectives on the event.

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