Gifts Today magazine

Maison remodelled

Leading design-led show Maison & Objet Paris refreshes its model for a clearer, more consistent offering, with 70% of exhibitors re-located

Despite major changes in the market in the last few years, the design-led lifestyle show Maison & Objet Paris has enjoyed a degree of stability that is highly unusual in the tradeshow world.

Today, more than half of M&O visitors come from outside France and are responsible for around 80 per cent of the event’s transactions and it is this visitor profile that has redefined the boundaries of the home fashion and lifestyle market.

The aim of M&O Paris has always been to serve the profession by maintaining a clear vision of future developments and it is based on these indicators and after careful observation and deliberate planning over several shows that Maison Paris has for the upcoming show redistributed its various sectors in the show’s Halls with a structure that fosters synergies and anticipates consumer trends.

Enter a revamped M&O Paris for September in which 70 per cent of the exhibitors will be relocated. “At a time when Maison & Objet’s international objectives are taking concrete form with the introduction of M&O Asia and M&O Americas, and while the international specifier market serves as a driving force for the décor sectors, this new floor plan is an unquestionably positive development for exhibitors and visitors alike,” say the show’s organisers.

Faced with the need to expand its circle of contacts beyond specialty shops, the textile sector is changing, with its growth now found elsewhere like in décor boutiques with more diverse, cross-disciplinary offers. As a result, textile will join the expanded interior decoration sector, which will also encompass the ethnic chic.MIC sector. Textile exhibitors will physically remain in Hall 2, but will be promoted in such a way as to feature mixed offers and collections consistent with a décor-focused atmosphere.

Like the textile sector, the cook+design sector has been a prisoner of its show heritage and needs to move on. Today, the rigid presentation of concepts in entertaining and tableware has given way to more everyday displays, while the kitchen has become a room of greater social focus, just as cooking is now a creative hobby. The name cook+design is proof of these upheavals that have generated opportunities for the sector with concept stores and hospitality.

Now spread over Halls 5A and 6, cook+design joins and complements the home accessories area. The cook+design exhibitors will meet new types of buyers for whom visiting the show will be easier and more streamlined. Nevertheless, the sector maintains close ties with the interior decoration and craft l’espace métiers d’art in order to make networking easier for businesses catering to specifiers. Exhibitors targeting buyers from distribution will therefore be directly connected to Hall 6, which spotlights objects.

Finally, buoyed by an outstanding growth dynamic, now! Design a vivre will leave Hall 8 to enjoy more room for its continued expansion. It will join scenes d’interieur in Hall 7 to reconnect with the synergy they shared for several years. This reshuffling will enhance the visibility and development of the M&O projets show, which will now be in Hall 8, presenting an offer of technical solutions with high added creative value.

This new layout ultimately satisfies the needs of the specifier industry and makes the itinerary more logical and streamlined for buyers. It redistributes the offer to better cross-promote complementary worlds and turns any visit to M&O Paris into an experience of ever-renewed inspiration.

Maison & Objet Paris will take place September 4-8, 2015. For more information about the new floor plan, as well as what’s on offer, visit www.maison-objet.com




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