New dining theme for Interiors Shanghai
Recognising the growing importance of the dining sector in the Chinese market, the upcoming Interior Lifestyle China 2016 delivers new theme Encounter the Beauty of Life
China’s leading international trade fair for the mid-range and high-end market sectors, Interior Lifestyle China, returns to Shanghai this September 20-22 following a highly successful 2015 edition.
Last year’s event saw a record 379 exhibitors from 14 countries & regions take part, with 20,610 buyers from 60 territories sourcing from a range of companies in dining, giving and living product groups. The fair will be held once again at the Shanghai New International Expo Centre from 20 – 22 September.
Recognising the growing importance of the dining sector in the Chinese market, the overarching theme for Interior Lifestyle China 2016 will be Encounter the Beauty of Life, which involves extending the concept of lifestyle from just the home to a broader reach within society.
As China’s society continues to evolve, so do China’s mealtime traditions, and this is having a big impact on the dining products sector. Nowadays, with more disposable income and a greater focus on lifestyle, Chinese are eating outside of the home, especially at high-end venues, more frequently. What’s more, as the white-collar class grows and has less time to eat at home, restaurants catering to this market are in need of premium dining and design products.
This evolution is particularly relevant to the contract business sector, especially those targeting small, boutique restaurants, cafes and bars. At the same time, this change to dining out more is also boosting in-store purchases of lifestyle products at a time of increasing competition from online stores, as many high-end eating places are located in shopping malls or areas with a high concentration of shops.
Interior Lifestyle China will cater to this need by adopting the theme of Encounter the Beauty of Life this year. Dining and interior decoration products from leading brands will be highlighted during the fair, while the fringe programme will have a special focus on this area including a theme area targeting mid-range and high-end buyers.
It will include a concept display of dining culture, as well as dining room displays demonstrating the latest trends and applications. And within the forum section of the programme, interactive activities such as cooking classes will take place.
Interior Lifestyle China 2016 is organised by Messe Frankfurt (Shanghai) Co Ltd. For more information about the fair, please visit http://interior-lifestyle-china.hk.messefrankfurt.com