Gifts Today magazine

Educational seminars expanded at NY NOW

Artisan Resource expands programming for the upcoming NY NOW Summer 2014 Market

An expanded schedule of educational seminars – beginning with pre-show exhibitor webinar training and continuing with four days of on-site programming – will be offered at the summer 2014 edition of Artisan Resource®, Saturday, August 16, through Tuesday, August 19, 2014, at Passenger Ship Terminal Pier 94 in New York City. Artisan Resource is a first-of-its-kind market offering U.S.-based volume importers, direct import retailers, wholesalers and designers the opportunity to meet with international artisanal producers from around the world.

“We’re introducing a pre-show webinar as an orientation to the U.S. market for exhibitors new to Artisan Resource,” said Allison Garafalo, Artisan Resource sales manager. “Additionally, we’ve expanded our onsite programming to add value to the overall market experience for exhibitors and attendees.” (NOTE: A full seminar and event schedule follows and is available online at www.artisanresourceny.com.)

Artisan Resource exhibitors can participate in a free orientation webinar, “Ready, Set Go: Prepare for a successful Artisan Resource experience,” presented by Karen Gibbs of ByHand Consulting. The one-hour session, which will be presented on July 16 and repeated on July 23, will cover topics such as U.S. buyer expectations, booth etiquette, display tips, negotiating terms, export pricing terms, distribution logistics, developing long-term relationships and basic post-show follow up.

Exhibitor-focused education will continue at Market, with two onsite sessions addressing design and color trends in global handmade markets and global distribution issues and opportunities. Onsite exhibitor sessions are: “Handmade Futures: 2015 Design and Color Trends in Global Handmade Products,” on Sunday, August 17, 8am – 9am; and “From Your Hands to Their Homes: The Distribution and Pricing of Artisan Product for the US Market,” on Monday, August 18, 8am – 9am.

During market week, free “Importing 101: Everything you always wanted to know about importing but were afraid to ask!” seminars will be presented daily (August 16-19), from 9am – 10:30am, for Artisan Resource attendees. Presenters Phil Hobson of Phoenix International and Colvin English of ByHand will provide an overview of international business relationships, and the logistics, vocabulary and responsibilities of both exporter and importer.

Two new sessions, addressing designer-artisan partnerships and marketing culture-based artisan stories, will extend the seminar line-up for summer 2014. These seminars, which are open to attendees and exhibitors alike, are: “Perfect Partners: Designer/Artisan Duos Open New Markets When They Work Together,” on Sunday, August 17, 1pm – 2pm; and “Vision, Value and Veracity: Telling Handmade Stories in the Age of Transparency,” on Monday, August 18, 1pm – 2pm. Details and registration is available online at www.artisanresourceny.com.

In addition to education, an opening-day welcome reception will offer free wine and musical entertainment on Saturday, August 16, during extended shopping hours, from 6pm – 8pm. Artisan Resource participants also can take advantage of the extensive seminar series and social events offered at NY NOW, such as the “Night on Broadway” featuring BEAUTIFUL: THE CAROLE KING MUSICAL on Tuesday, August 19. Information and registration for all NY NOW seminars and events is available online at www.nynow.com/programs.

Artisan Resource is a semi-annual tradeshow which runs concurrently with NY NOW, offering a production-sourcing venue for overseas artisan enterprises to showcase their products and production capabilities – at export terms – from their country of origin. The semi-annual tradeshow is managed by Emerald Expositions and organized with the assistance of ByHand Consulting. Additional information and registration is available online at www.artisanresourceny.com.

SEMINARS

Wednesday, July 16 and Wednesday, July 23
Pre-Show Webinar: Ready, Set Go: Prepare for a successful Artisan Resource experience
11:00AM-12:00PM
During this one-hour webinar, participants will get to know US buyer expectations, and learn booth etiquette, display tips, negotiating terms, developing long-term relationships, and basic post-show follow up. Karen Gibbs of ByHand Consulting will be a review of export pricing terms, distribution logistics, a checklist of marketing and sales materials recommended for Artisan Resource, and questions frequently asked by US buyers.

Saturday, August 16
Importing 101: Everything you always wanted to know about importing but were afraid to ask!
9:00AM-10:30AM, Pier 94
This overview describes the basic components of volume importing handmade goods from overseas vendors. Topics include logistics, vocabulary and the roles and responsibilities of both exporter and importer. Participants will learn how to build international business relationships, and to assess the risks and opportunities inherent in the international marketplace. Presenters include Phil Hobson, founder and president of Phoenix International, a licensed U.S. customs broker/international freight forwarder, and Colvin English of ByHand. Free. Pre-registration required.

Sunday, August 17
Handmade Futures: 2015 Design and color trends in global handmade products
8:00AM-9:00AM, Pier 94
Trend forecaster and HAND/EYE Magazine founder Keith Recker, and veteran artisan business expert and By Hand co-founder Karen Gibbs, lead a 40-minute visual presentation and extensive Q&A session about how artisan products fit within current market trends and future directions, as well as how artisan groups can attract customers with forward-looking product development and marketing strategies.

Importing 101: Everything you always wanted to know about importing but were afraid to ask!
9:00AM-10:30AM, Pier 94
This overview describes the basic components of volume importing handmade goods from overseas vendors. Topics include logistics, vocabulary and the roles and responsibilities of both exporter and importer. Participants will learn how to build international business relationships, and to assess the risks and opportunities inherent in the international marketplace. Presenters include Phil Hobson, founder and president of Phoenix International, a licensed U.S. customs broker/international freight forwarder, and Colvin English of ByHand. Free. Pre-registration required.

Perfect Partners: Designer/artisan duos open new markets when they work together
1:00PM-2:00PM, Pier 94
This one hour panel discussion features designers and artisans who have successfully blended cultural traditions and commercial priorities in a marketplace which constantly demands new product. The session is moderated by HAND/EYE Magazine’s Keith Recker, and ByHand’s Karen Gibbs.

Monday, August 18
Importing 101: Everything you always wanted to know about importing but were afraid to ask!
9:00AM-10:30AM, Pier 94
This overview describes the basic components of volume importing handmade goods from overseas vendors. Topics include logistics, vocabulary and the roles and responsibilities of both exporter and importer. Participants will learn how to build international business relationships, and to assess the risks and opportunities inherent in the international marketplace. Presenters include Phil Hobson, founder and president of Phoenix International, a licensed U.S. customs broker/international freight forwarder, and Colvin English of ByHand. Free. Pre-registration required.

From Your Hands to Their Homes: The distribution and pricing of artisan product for the US market
8:00AM-9:00AM, Pier 94
This workshop is intended to help overseas artisan suppliers understand how distribution channels are changing and how it impacts the costing and pricing of their products. Topics include the current distribution channels for handmade products to reach U.S. consumers, the market forces influencing those channels, the standard pricing terms and margins and how they are applied to those channels.

Vision, Value and Veracity: Telling handmade stories in the age of transparency
1:00PM-2:00PM, Pier 94
Presentations and open dialogue between artisans, designers, buyers and customers about communicating the value of handmade product, telling culture-based artisan stories on the selling floor, and getting credit for social enterprise commitments. Diverse panelists will represent small and large retailers, artisan groups, and consumer advocates.

Tuesday, August 19
Importing 101: Everything you always wanted to know about importing but were afraid to ask!
9:00AM-10:30AM, Pier 94
This overview describes the basic components of volume importing handmade goods from overseas vendors. Topics include logistics, vocabulary and the roles and responsibilities of both exporter and importer. Participants will learn how to build international business relationships, and to assess the risks and opportunities inherent in the international marketplace. Presenters include Phil Hobson, founder and president of Phoenix International, a licensed U.S. customs broker/international freight forwarder, and Colvin English of ByHand. Free. Pre-registration required.


EVENTS

Saturday, August 16
Artisan Resource Welcome Reception
6:00PM – 8:00PM, Pier 94
Artisan Resource participants are invited to this opening day welcome reception, hosted by GLM. Guests can enjoy a glass of wine and musical entertainment while viewing juried overseas artisan enterprises offering handmade production resources and products, at export terms from each country of origin. Free for all attendees. No registration required.

Tuesday, August 19
NY NOW’s A Night On Broadway, featuring BEAUTIFUL: THE CAROLE KING MUSICAL
7:00PM – 9:45PM, Stephen Sondheim Theatre, 124 West 43rd Street
Long before she was Carole King, chart-topping music legend, she was Carol Klein, Brooklyn girl with passion and chutzpah. BEAUTIFUL tells the inspiring true story of King’s remarkable rise to stardom – and features such timeless hits as So Far Away, Some Kind of Wonderful, Will You Love Me Tomorrow, On Broadway, Locomotion, You've Lost That Lovin' Feeling, It's Too Late, You've Got a Friend, (You Make Me Feel Like) A Natural Woman and I Feel the Earth Move. www.beautifulonbroadway.com Tickets, normally priced at $142, are specially priced at $109 advance/$119 onsite for NY Market participants.

DISPLAYS
Sustainability: design for a better world®
Saturday, August 16 – Wednesday, August 20, Javits Center North Concourse
Environmentally-conscious and socially-responsible products and producers from around the world will be showcased in a special display, curated and installed by Ilene Shaw of Shaw & Co! Productions. The exhibit will spotlight global gift and home industry suppliers whose products or production processes are eco-friendly, as well as companies whose business practices are socially responsible or fair-trade oriented.

Artisan Resource™ at NY NOW® You received this email because you have or have had a direct business relationship with NYIGF, now known as NY NOW. We respect your privacy. If you do not wish to receive our emails, please safely unsubscribe below. www.nynow.com 



Social Links