Gifts Today magazine

Product submissions for NY NOW open!

Calling all NY NOW exhibitors! Submit today for sustainability and destination - new product displays at the Winter 2016 market

Submissions are now open for the popular SustainAbility: design for a better world® and Destination: NEW product displays at the winter 2016 edition of NY NOW®, the Market for Home, Lifestyle + Gift. Both opportunities are FREE to participate and open to ALL winter 2016 market exhibitors that meet the criteria for each respective display.

“It’s that time again! Time to shine a spotlight on the sustainable and new products that are inherent to the NY NOW market experience,” said Randi Mohr, Co-Director and Vice President, NY NOW. “For buyers, these unique displays provide an opportunity to see the standout products in each category that they won’t want to miss. For exhibitors, participating in these displays gives them yet another chance to get in front of potential buyers before they place their orders.”

SustainAbility: design for a better world®
Consumer demand for green products is at an all-time high, and since 2008, NY NOW has taken a leadership role in the green arena through its SustainAbility: design for a better world project, a special exhibit and educational series showcasing environmentally-conscious and socially-responsible products and manufacturers from around the world. The winter 2016 market will continue that tradition by recognizing the increasing importance of eco-friendly products across NY NOW’s three collections - HOME, LIFESTYLE, and HANDMADE - in its popular SustainAbility: design for a better world display.

Curated by Ilene Shaw of Shaw + Co! Productions and located in the North Concourse of the Jacob K. Javits Center, the SustainAbility: design for a better world display will showcase global gift and home industry suppliers whose products or production processes are eco-friendly, or companies whose business practices are socially responsible, philanthropic or fair-trade oriented. In addition to newness and inventiveness, submissions should adhere to the following category criteria:

• “Green” Products: This category will highlight products that are manufactured or constructed with only recycled, recyclable and/or sustainable materials.
• Environmentally-friendly Production Processes: This category will focus on manufacturers who are using renewable or alternative sources of energy in production, including wind, sun, and alternative fuels.
• Socially-responsible Business Practices: This category will address products produced by indigenous peoples, creating viable, sustainable trades and markets in poverty-stricken and disadvantaged communities worldwide. Submissions in this category will also include manufacturers who donate percentages of their sales to not-for-profit organizations.

Applying for the SustainAbility display is easier than ever. Exhibitors may email Ilene Shaw at to obtain a unique link to submit additional information for this display. All exhibitors that apply for the SustainAbility display will also be featured in NY NOW’s SustainAbility literature for market attendees.

The deadline for submissions is November 6, 2015. For more information on how to submit products, exhibitors can visit:

Destination: NEW
NY NOW exhibitors with new product introductions are invited to participate in Destination: NEW, the new products display at the winter 2016 market. For the first time ever, NY NOW is opening submissions for its Destination: NEW display to all exhibitors. Products that are being debuted exclusively at NY NOW’s winter 2016 market will be specially highlighted.

Exhibitors can submit up to two (2) products for consideration, both of which must be new to the marketplace as of September 1, 2015. There is no additional charge for submission, and companies can submit now through December 4, 2015. For more information on how to submit, exhibitors can visit the Marketing Tools section of the website and click on the Displays tab.

The winter 2016 edition of NY NOW, will fill the Jacob K. Javits Convention Center in New York City with three comprehensive collections, encompassing more than 100,000 products in hundreds of product categories. It will begin on Saturday, January 30 with the HANDMADE Collection, which closes on Tuesday, February 2. The HOME and LIFESTYLE Collections, and Artisan Resource®, will run from Sunday, January 31, through Wednesday, February 3.

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