Gifts Today magazine

NY NOW receives award for ad campaign

NY NOW recognised by Business Marketing Association for Winter 2016 Print Advertising Campaign

NY NOW®, the Market for Home, Lifestyle + Gift, has announced that the print advertising campaign for its winter 2016 market has been recognised with an Award of Excellence from the Business Marketing Association (BMA), part of the Association of National Advertisers (ANA) as part of its 2016 B2 Awards. The print campaign was developed by Eric Mower + Associates.

“It is a thrill to be recognised by the BMA for the winter 2016 event print advertising campaign,” said Jill Campbell, Vice President, Marketing, Emerald Expositions. “Working with Eric Mower + Associates, we developed a distinctive campaign that was both new to NY NOW and more reflective of the design innovation the brand represents. This unique series of ads made our brand leap off the page. We’re excited to continue this campaign to increase awareness about the event to attendees and exhibitors alike.”

Entries to the BMA’s B2 Awards recognise the most innovative and ground-breaking marketing campaigns from the past year.

“What makes the BMA's B2 Awards prestigious and unique,” stated Michael Palmer, GM, BMA, “is that this award programme recognises business marketers who exhibit excellence in results, not just great creative. The entrants have to demonstrate how they have moved the business forward in a meaningful and measurable way.”

A record number of companies submitted to the 2016 B2 Awards program, with judges reviewing the strategic aspects of each program. A full list of General Category winners and Award of Excellence recipients can be found at http://www.marketing.org/content/show/id/b2-2016-winners.

NY NOW returns to the Jacob K. Javits Center for the summer market in New York City beginning August 20th and ending August 24th. For more information or to register, visit www.nynow.com



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