Gifts Today magazine

NY NOW opens tomorrow!

The New York-based gift and lifestyle show opens its design-friendly doors tomorrow (August 15) and runs through August 19

A robust roster of new and returning exhibitors, complemented by a comprehensive slate of seminars and unique networking opportunities will provide Market participants with a dynamic shopping and sourcing experience during the summer 2015 edition of NY NOW, the Market for Home + Lifestyle, scheduled to take place August 15-19.

“NY Now offers attendees unparalleled shopping and sourcing opportunities, unrivalled networking activities and exclusive educational information,” says Randi Mohr, NY NOW co-director and vice president. “The Market provides easy access to both industry-leading suppliers and to innovative newcomers.”

Covering all aspect of home and lifestyle, the show, which attracts attendees from all 50 US states and more than 70 countries, delivers more than 100,000 products from some 2,500 exhibitors within three collections: Home, Lifestyle and Handmade, with Home encompassing Accent on Design, Home Furnishings + Textiles and Tabletop + Gourmet Housewares.

The summer market sees hundreds of new and returning exhibitors, with nearly 400 of the market’s total 2,600 exhibitors expected to be first-time participants. Notable first-time and returning participants in the Tabletop + Gourmet Housewares category are Auratic Inc., Magenta, Inc. and Rolser SA. There will also be a special concentration of some 40 newcomers in a New! Showcase in the 1D Lobby.

The summer 2015 edition will also see expansion of co-located market Artisan Resource, a three-fold increase in exhibit space to 10,000 net sq-ft. Artisan Resource is a first-of-its-kind market connecting US-based volume importers, direct import retailers and wholesalers with juried overseas artisan enterprises offering handmade production resources and products.

In line with this expansion, the show has tailored its educational offerings - educational seminars will address topics ranging from sales tools and marketing for handmade products to helping artisans turn design concepts into handmade products.
In the main show, too, a comprehensive suite of seminars will be on offer, with leading industry experts dissecting every aspect of business operations – social media marketing, visual merchandising, tax prep, demographic analysis, importing advice – and sharing savvy, actionable strategies.

“From visual merchandising ideas to social media strategies, from staffing solutions to millennial consumers, from design trends to overcome importing hurdles, we have practically every aspect of the industry covered,” says Randi.

SnapRetail will host a variety of daily, free sessions – 15-minute and 45-minute - addressing online marketing strategies, while Craft Retailers & Artists for Tomorrow will present a series of Power Hour sessions focusing on branding and sales strategies. Two Museum Store Association-hosted sessions will address tax and branding issues relevant to non-profit retailing, while other sessions over the three days will include Pop-Up Retailing addressing the new trend in temporary retailing and New Gifting Experience, discussing the latest in gifting today’s discriminating consumer.

Two special product displays will highlight sustainability and design trends at the show, featuring eco-friendly and socially-responsible home and lifestyle products, and four key design and colour trends for 2015-2016 respectively.

Outstanding product design and innovation will be recognised at the show in four Best Product Awards categories, including Gourmet Housewares + Tabletop, with popular voting to determine Best of Home and Best of Lifestyle winners. Popular voting will also determine the Eco Choice Awards, while industry experts will cull winners in four additional award categories, including The Accent on Design Awards and the Best of the Best.

Finally, to help buyers prepare for this now even bigger marketplace, NY NOW has introduced a Market Planner. This easy-to-use planning tool enables registrants to create a personalised planner for the Market, preview product images, videos and information, contact exhibitors and schedule on-site appointments. It also includes a ‘matchmaking’ capability to help attendees find companies/resources central to their state category interests.

The summer 2015 edition of NY NOW will run Saturday, August 15, through Wednesday, August 19, 2015, at New York City’s Jacob K. Javits Convention Center.

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