Gifts Today magazine

The Netherlands as Partner Country

Messe Frankfurt has chosen its Ambiente Partner Country for 2018 - the Netherlands will be the seventh country

The new Ambiente Partner Country for 2018 has been chosen: the Netherlands will make a special presentation illustrating the country at the 2018 edition of the international consumer-goods fair. However, anyone who thinks simply in terms of tulips, canals and windmills will be very wide off the mark.

“The Netherlands is renowned for outstanding design, which is no less minimalistic than experimental, no less innovative than unconventional. I am already looking forward to seeing what the country’s designers will be showing at next year’s Ambiente”, says Detlef Braun, Member of the Executive Board of Messe FrankfurtGmbH.

Following Denmark, France, Japan, the USA, Italy and the United Kingdom, the Netherlands will be the seventh Partner Country of the world’s leading consumer-goods fair.

During a ceremony with numerous guests from business and politics, Tony Sims, OBE, Counsellor and Director of the Department for International Trade Germany, passed on the Partner Country Globe to Antonius Lansink, Consul General of the Royal Netherlands Consulate General in Düsseldorf, said, “We are delighted that the Netherlands is to be next year’s Partner Country of the prestigious Ambiente trade fair. The Dutch are extremely active and successful when it comes to innovative design trends. We will present numerous interesting products and are looking forward to the opportunities that will arise from this collaboration.”

4,454 exhibitors from 96 countries are making presentations on 308,000 square metres of exhibition space (gross) at this year’s Ambiente. With 147 exhibitors, the Netherlands is the seventh biggest exhibitor nation at the world’s leading consumer-goods trade fair. In 2016, 3,292 Dutch visitors travelled to Frankfurt for Ambiente, which makes the Netherlands the third biggest visitor nation after Germany.

In 2018, the international Ambiente Consumer Goods Fair will be held from 9 to 13 February.

(Photo caption) Antonius Lansink, Consul General of the Netherlands receives the Partner Country Globe from Counsellor Tony Sims, OBE, of the Embassy of the United Kingdom and Detlef Braun, Member of the Executive Board of Messe Frankfurt GmbH (LTR)

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