Gifts Today magazine

Registration open for NY NOW

Visit one of the industry’s most expansive marketplace from August 20-24 in New York City

Registration for the NY NOW® summer 2016 market has officially opened for retailers, buyers, and members of the press. NY NOW®, the Market for Home, Lifestyle + Gift, will take place August 20-24, 2016, and will once again fill the Jacob K. Javits Convention Center in New York City with three comprehensive collections. Approximately 25,000 attendees from all 50 states and 80+ countries worldwide will have the opportunity to explore everything that NY NOW has to offer and take advantage of this unrivaled buying and sourcing experience.

“NY NOW’s summer market will heat up New York City this August and give attendees the unique opportunity to experience the industry’s latest trends at the sprawling Jacob K. Javits Center, all against the backdrop and bright lights of the world’s most exciting city,” says Scott Kramer, Co-Director and Vice President, NY NOW. 

“This summer, we will have an outstanding market experience including countless exclusive product launches and dozens of seminars as well as exciting ‘Only in New York’ events that attendees won’t experience anywhere else!”

Three comprehensive collections under one roof

As the industry’s most expansive marketplace event, NY NOW will feature an exciting lineup of new and returning exhibitors across the HOME, LIFESTYLE and HANDMADE Collections. Located all under one roof, the market’s layout is easy-to-navigate, ensuring that attendees will be able to efficiently find what they’re looking for among 100,000+ products from the more than 2,400+ premier established and emerging brands onsite.

“NY NOW is the place to be for new and never-before-seen products and this summer we’re expecting an amazing turnout,” said Randi Mohr, Co-Director and Vice President, NY NOW. “Approximately one-third of exhibitors participate only in NY NOW — so attendees and buyers are sure to find products that won’t be found anywhere else.”

The Handmade® Designer Maker and Handmade® Global Design sections of the HANDMADE Collection will open on Saturday, August 20 and close on Tuesday, August 23. The HOME and LIFESTYLE Collections, and the Artisan Resource® section of the HANDMADE Collection, will open on Sunday, August 21, and close on Wednesday, August 24.
Educational programming and “Only in New York” events
In addition to a bustling market floor, NY NOW also offers the opportunity for attendees to participate in a wide range of educational programming and industry events. The jam-packed agenda offers a variety of seminars – each hosted by a leading trade or consumer publication, or an industry association – that address a range of compelling topics including color/design trends, sustainability, digital media and retail strategies.

After hours, NY NOW attendees will enjoy “Only in New York” activities – including the popular “A Night On Broadway” outing – and special offers that will enable them to make the most of their time in the world’s greatest city!

Register today!
NY NOW’s easy-to-use online registration system is available anytime, anywhere, and allows Market participants to access links to hotel and travel reservations. Credentialed attendees and members of the press will have access to NY NOW’s Market Planner, which will enable them to create a personalized planner for their Market experience. Using the tool, they can search NY NOW’s online exhibitor directory, view product images, videos and information, access press releases and other press materials, contact exhibitors, and even schedule onsite appointments.

Qualified members of the trade may register and upload their credentials online for free through August 9, 2016. After that, members of the trade may still register online for free through August 19, 2016, however required credentials must be presented on-site to complete the registration process.

All eligible and credentialed members of the media can pre-register here. Editors, reporters, writers, television and radio producers, and broadcast/Internet reporters from approved media outlets will receive editorial press badges, while publishers and advertising and sales representatives from approved media outlets will receive advertising press badges.

For more information about NY NOW, please visit

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