Gifts Today magazine

NY NOW announces market seminars

Colour, trends, retail strategies and digital media tips abound at the New York Summer Market for Home, Lifestyle & Gift

NY NOW®, the Market for Home, Lifestyle + Gift, today announced that registration for its popular seminar series at the summer market is now open. In addition, NY NOW also announced that tickets are on sale for the always-fun “A Night on Broadway” event!

“NY NOW’s seminars provide attendees the opportunity to gain new insights into our industry on an array of topics that matter most to them,” said Randi Mohr, Emerald Vice President and Co-Director of NY NOW. “This August, we’re thrilled to continue that tradition while also adding new sessions to the agenda to ensure that attendees leave with fresh perspective and feel invigorated to succeed.”

Summer 2016 Seminar Series
NY NOW will offer a jam-packed agenda of insightful industry seminars beginning Saturday, August 20th, and concluding Tuesday, August 23rd. These seminars - each led by a leading trade or consumer publication, or industry association - will address compelling industry topics ranging from color and design trends, to sustainability, digital media, retail strategies and more. Some of this summer’s exciting seminars include:

Saturday, August 20th
o Business Blogging for Visibility and Profit
o CRAFT Power Hour: Going from Social Media Posting to Social Media Marketing

Sunday, August 21st
o Handmade Futures: Ideas and Colors that Will Drive Customer Interest During the Year Ahead
o Expand Your Holiday Sales with a Pop-Up Shop
o CRAFT Power Hour: Technology and Tools of the Trade for Your Business Development

Monday, August 22nd
o Color - What’s Coming?!, presented by the IFDA
o Building Customer Markets with Precision & Focus
o Improving Your Website to Engage Customers
o Trademarks and Copyrights: The Importance of Brand Protection

Tuesday, August 23rd
o 8 Ways to Get More Website Traffic Through Social Media
o A Practical Guide to Sourcing Artisan Products
o Marketing on a Shoestring Budget

A full list of seminars can be found at and attendees can add seminars to their registration by signing into the online registration system.

Only in New York - A Night on Broadway!

NY NOW’s exciting A Night on Broadway event returns for the summer market with Something Rotten, a mash-up of 16th Century Shakespeare and 21st Century Broadway that tells the story of brothers Nick and Nigel Bottom, two playwrights stuck in the shadow of that Renaissance rockstar Will Shakespeare. When a soothsayer foretells the next big thing in theatre, the Bottom brothers set out to write the world’s very first musical!

“If you’re looking for non-stop fun, then look no further than Something Rotten,” says Scott Kramer, Emerald vice president and co-director of NY NOW. “What a hilarious journey from beginning to end. I still can’t get the opening song out of my head!”

“A Night on Broadway” will take place on Monday, August 22nd at 7pm. Tickets are on sale now for an early-bird rate of $99 through August 9th, which represents a discount of more than 30 percent exclusively for NY NOW Market participants. To purchase tickets, visit

NY NOW returns to the Jacob K. Javits Center in New York City beginning August 20th and ending August 24th. For more information or to register, visit

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