Gifts Today magazine

NY NOW announces trends

The “open house” display will preview four key trends
at summer market

Four key home design trends for 2014-2015, representing various uses of colour, materials and cultural inspiration, will be showcased in the third annual “Open House” exhibit, which returns to NY NOW®, the Market for Home+ Lifestyle (formerly NYIGF®), August 16-20, 2014, at New York City’s Jacob K. Javits Convention Center.

The themes — Brass Tactics, Straight Out of Gibraltar, Prints Charming and Lakeside Living — were identified by media partner Progressive Business Media, publishers of Gifts & Decorative Accessories, Home Accents Today and Home & Textiles Today – and colour, trend and e-commerce partner One Kings Lane.

“The emerging trends identified for the Open House exhibit will be pivotal to home and lifestyle products during the next 12-18 months,” said Christian Falkenberg, NY NOW director and senior vice president. “This curated display will offer Market participants inspiration in color, material and product design.”


The four trends, as well as their inspirations and expressions, were identified by editors from Gifts & Decorative Accessories, Home Accents Today and Home & Textiles Today. The merchandising team from One Kings Lane, the leading online destination for the home, confirmed the trends and paired each with a colour forecast, and next will review and select NY NOW exhibitor products most reflective of each of the following trends:



TREND ONE Brass Tactics
Offering a fresh alternative to silver and gold, designers are looking to all things brass. With its weight, polish, and warm colour, this metal has an especially modern lustre. Copper and bronze are alternatively used for similar effects.
 


TREND TWO Straight Out of Gibraltar
This season, the Moorish and Arabesque designs of lower Spain, Northern Africa, and the Arabian peninsula are entering interior design. The motifs from this region — graceful arches, intricate geometrics, and calligraphic lines — can be used in classic or playful treatments.
 


TREND THREE Prints Charming 
Small printed designs are being used to break up solid blocks of color. These tight, scaled-down prints draw heavily from florals and nature motifs. Seen up close, they are full of charm while, at a distance, they blend in smoothly.
 


TREND FOUR Lakeside Living
Focus is shifting from the beach house to lakeside living. Instead of nautical and oceanic motifs, celebrate coastal living in the interior with greens and earth tones, a woodsy mood, and Americana accents.


The “Open House” trend display, which is located in the North Concourse at New York City’s Jacob K. Javits Convention Center, will be open Saturday, August 16, through Wednesday, August 20, 2014, during all NY NOW Market hours. A complete list of products selected for the display will be available in late June.



NY NOW, the Market for Home + Lifestyle, will run Saturday, August 16 through Wednesday, August 20, 2014, at New York City’s Jacob K. Javits Convention Center and Passenger Ship Terminal Pier 94. NY NOW’s four comprehensive collections – HOME, LIFESTYLE, HANDMADE and NEW! – will encompass 100,000 products in 400+ product categories. Some 35,000 attendees from all 50 states and more than 80 countries worldwide are expected. Information and registration is available online at www.nynow.com.

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