Gifts Today magazine

NY NOW reports growth

With nearly 25,000 attendees and hundreds of new and returning exhibitors, NY NOW winter market sees 6 per cent growth in attendance

Almost 25,000 attendees experienced yet another incredible edition of NY NOW®, the Market for Home, Lifestyle + Gift, which took place earlier this month at the Jacob K. Javits Center.

The market was filled with hundreds of new and returning exhibitors, more than 100,000 new and on-trend products.

“This year’s NY NOW winter market continued its tradition of being a truly global stage for companies to share their new products with buyers and the industry,” said Randi Mohr, NY NOW co-director and vice president. “In addition to the incredible products on display, attendees were presented with a number of rich New York-exclusive programs, from seminars to performances, to enhance the NY NOW experience.”

NY NOW’s winter 2016 market experienced a six per cent growth in attendance compared to last winter’s edition. That growth included a seven percent increase in the amount of unique stores that were represented by buyers in attendance.

Of the market’s almost 2,300 exhibitors, more than 150 companies returned to NY NOW after a hiatus, and over 400 exhibitors brand new to the market hailed from 40 U.S. states and 42 countries across the globe. Exhibitors commented:

“The show has been phenomenal! Every year…[NY NOW] proves to be better than the time before. We’ve had larger orders and reconnected with old accounts that we haven’t seen in some time and not only did they reorder, they reordered in a very significant way… New York is where we really bring out all the stops and have a great show.” - Janelle Shufelt- Anna New York/Rablabs, Tabletop + Gourmet Housewares exhibitor.

The winter market also enjoyed a spirited social media buzz, especially with the returning #NYNOW Social Media Lounge, sponsored by Apartment Therapy, which allowed attendees to participate in the action live while connecting and sharing highlights with fellow industry professionals. Apartment Therapy also provided home décor trends, which were highlighted by products throughout the lounge, and signed copies of their new book to give away as part of our Nowhere but #NYNOW social media giveaway. In this giveaway, attendees were asked share their NY NOW exclusive experiences for the chance to win one of four prize packages throughout the Market.

In addition, NY NOW’s destination: new product display highlighted exhibitors with new product introductions. A remarkable 115 companies were chosen to exhibit in the Destination: NEW display, which showcased a variety of products that have been manufactured in the USA and worldwide, as well as made by both hand and machine.

“I thought that this NY NOW show was one of the best. We found so many new and exciting items for our stores and can't wait for them to arrive,” said Larry and Marcia Duatch, owners, Jenss Décor. “We look forward to the August show!”

The Summer edition of NY NOW is scheduled to take place August 20-23. Visit nynow.com



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