Portmeirion Group to show in Shanghai
Portmeirion Group has announced that the brand will exhibit for the first time at Interior Lifestyle China 2015
Growing demand for lifestyle products in China’s middle and upper classes led to a huge surge in visitors to Interior Lifestyle China 2014. With planning in full swing for the 2015 edition, the exhibitor portfolio is ever growing in quality and stand sizes are taking a step up in size due to the acceptance of increasingly mid-range to high end brands exhibiting at the show.
China’s leading and most international trade event for household products and accessories, Interior Lifestyle China, takes place from 17th – 19th September 2015 at the Shanghai New International Expo Centre.
Reflecting the Chinese market’s demand from consumers for high end home accessories, gift ideas and living solutions, Interior Lifestyle China welcomes a change in exhibitor profile. As consumers see a better quality of life at home and home renovations become commonplace, the Chinese market places a stronger degree of importance on the quality of interior design and products.
Portmeirion has tapped into this Chinese market development and will travel to Shanghai to exhibit at the 2015 edition.
Dave Wheeldon, Portmeirion Group stated; “Portmeirion Group will be showcasing its iconic British brands Portmeirion, Spode & Royal Worcester. Building on our unrivalled success throughout the Far East, we will exhibit some of our best-selling ranges including Botanic Garden, Blue Italian, Sophie Conran for Portmeirion and Ted Baker Portmeirion. China is a key consumer market for Portmeirion Group. Its demand for high quality, well designed and historically respected brands is perfectly aligned to Portmeirion’s offering and Interior Lifestyle China provides us with the ideal opportunity to successfully launch our brands and engage with the Chinese retail market.”
Interior Lifestyle China is the country’s only trade fair which targets the mid to high end ranges of consumer goods products and with demand so strong in the Chinese market, it is clear that attraction to Shanghai this September will only continue to rise.
For more information, visit www.interior-lifestyle-china.hk.messefrankfurt.com