Gifts Today magazine

Pulse Awards celebrates innovation

Celebrating the best in innovation and commercial talent, Pulse 2015 did not disappoint

With its biggest ever collection of never-seen before designers Pulse 2015 did not disappoint. To mark the re-launch and celebrate the very best in innovation and commercial design talent Pulse held its coveted Pulse 2015 Awards on 10th May, the opening day of the newly branded Pulse. Pulse this year offered retailers the most original and inspiring products, educational insight and current trends – all at its brand new venue – Olympia, London.

Five award categories were revealed, judged by an independent expert line-up which included Barbara Chandler, Design Writer, Evening Standard; Clare Foster, Fashion Trend Consultant; Katie Law, Design Writer, Evening Standard; Philippa Stockley, Arts and Architecture critic for Homes & Property magazine, and Nigel Carrier, Retail Consultant.

The judges spent the opening morning reviewing and selecting the finalists before finally choosing their overall winner. Katie Law who judged the Best New Product category in the Living section of Pulse said, “It was great to see such a vibrant, exciting show in its spacious, bright new Olympia home. I was particularly impressed by the overall high standard of products in Living. Lots of fresh new design, which is what we journalists always hope to find.”
The runners-up and winners were announced at an evening drinks reception held at the innovative Pulse and attended by over 450 eagerly anticipated exhibitors.

The winners for the categories were:

Best New Product - Launchpad – judged by Barbara Chandler, Design Writer, Evening Standard
Winner: Paige Cartledge, Selected by UAL
Runner up: LINK

Best New Product – Fashion – judged by Clare Foster, Fashion Trend Consultant
Winner: Maya Magal Jewellery
Runners Up: Helen Moore England and Neola

Best New Product – Living – judged by Katie Law, Design Writer, Evening Standard
Winner: Lollipop Designs
Runners up: Men’s Society and Design & Quality

Best Newcomer – Judged by Philippa Stockley, Arts and Architecture Critic for Homes & Property Magazine
Winner: Lapuan Kankurit Oy
Runners up: Marc Tetro and Nathalie Bond Organics

Best Brand Presentation – judged by Nigel Carrier, Retail Consultant
Winner: MAKE International
Runners up: Gail Bryson and Polite Company

During the selection process the judges emphasised that each winner and the runners up of the Pulse Awards should be watched closely over the coming months for those wishing to truly stay ahead on the high street.

Claire Foster, Fashion Trend Consultant, revealed, “Being a part of the Pulse awards judging panel was a great opportunity for me to highlight Maya Magal as a stand-out exhibitor in the Fashion section. Although I had a short list of 5 final contenders I felt that Maya's range was new, accessible for a range of customers and reasonably priced. Her range is a lesson in considered design, which was reflected in her stand design and marketing material at the show. She is a very deserving winner and I wish her all the best.”

Philippa Stockley, journalist, novelist and artist, said, “Britain has a huge resource of commercial talent and Pulse really showcases the inspiring effort and skill displayed by our native designers well. This is an invigorating show in a great venue, one of the historic glass-roofed exhibition halls of London.”

The Awards will be held again next year at Pulse on 15th May 2016.

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