Gifts Today magazine

Pulse Shop Talk line-up announced

Upcoming London design show announces its line-up of short, inspirational talks and speakers

The London design show, Pulse, which takes place from May 11-13, 2014 at Earls Court, London, will be holding Shop Talk, an inspirational talk and workshop programme, brought to you in collaboration with The Indytute. Taking place exclusively at the show, these short talks present a new and exciting direction for Pulse’s seminar programme and feature a ‘Dragon’, Stylist Magazine, Gap and much more.

The seminar programme includes the following:

KEYNOTE: Top Tips for Running a Successful Business – Doug Richard, Entrepreneur: Dragons Den/School for Creative Startups.
The keynote speech will be conducted by successful businessman and Dragons Den entrepreneur, Doug Richard. Having founded the School for Startups to enable new and aspiring entrepreneurs to turn their big ideas into successful enterprises, Doug will deliver Top Tips for Running a Successful Business. www.schoolforcreativestartups.com

INSIDER TIPS: Insider Tips from GAP – Lizzie Hanbury Tenison: European Marketing Manager GAP
As European Marketing Manager for Gap, Lizzie will be talking about the importance of building truly engaged Social Media communities, giving some industry insights, her key learnings and insider tips about how you can use Social media to its full potential within your business. Passionate about Social media, it has played a huge part in her marketing career that has seen her contribute to the growth of some of Britain's most exciting brands; No7, Green & Blacks, and Gü puddings

TREND REPORT: Stylist Trend Report – Kitty McGee: Executive Fashion Editor; Lucy Reber: Shopping Editor
If you get a product into Stylist magazine, take the rest of the day off. Except you won’t be able to, as your website will have gone into meltdown and the phone will have taken on a life of its own; Stylist is THE magazine of the moment with influence in spades. ForPulse,Stylist magazine presents the top accessories trends for Autumn/ Winter 2014. As well as attending fashion weeks in New York, London, Milan and Paris, Stylist has conducted extensive research into the trends for next season with hundreds of readers and major buyers from leading department stores and e-commerce sites contributing. This research, combined with the extensive knowledge of Fashion Director Alexandra Fullerton, Executive Fashion Editor Kitty McGee and Shopping Editor Lucy Reber means Stylist’s trend report is the one to pay attention to. http://www.stylist.co.uk/

DESIGN STORY: Re-tales – The Story of Jan Constantine – Jan Constantine – Founder and Director
Jan Constantine is the drive and creator of Jan Constantine Ltd; her collections are hand-embroidered on natural linens and wool and are designed to become heirlooms of the future. Learn Jan’s personal story and her ambitions for future brand development. This is a company which is at the forefront of British interior design. Jan is a joy to listen to and if you want to be inspired by a design story this is the one. http://www.janconstantine.com/

MARKETING TIPS: How to Get Noticed by Journalists - Katie Law, Design News Writer: The London Evening Standard
Katie Law writes regularly on interiors and design trends for the London Evening Standard’s Home and Property section. She also writes the influential ’DesignSpy’ column, which makes her the woman to listen to when it comes to spotting what's new, what's hot and what's not. She is adept at sifting through the hundreds of press releases that hit her inbox every day and can spot a good story a mile off. Learn from Katie the best ways to market your story to the press to gain valuable exposure and what journalists look for in a great press release.

SOCIAL MARKETING ADVICE: Supercharge Your Digital Marketing - Jemima Garthwaite and Tom Szekeres: This here
Are you struggling with your social marketing? Barbour, Tom Aitkens and the General Assembly were until they called in the services of Tom and Jen- the founders of This Here. Things change very quickly on the web. Keeping pace is a full time job, and it’s easy to get stuck behind the curve. This Here is a data fuelled creative agency, to help companies get up to speed, and provide regular analysis, insight and strategy to take your business to the next level. At Shop Talk you will be getting a crash lesson in how to generate great content, what tools to use, the common pitfalls and how to avoid them. Ipads at the ready. http://thishe.re

RETAIL ADVICE: The Curtains Up – Interactive Retail – Calypso Rose, The Indytute
Calypso set up her own multi award winning gift company in 2004 and secured the title of ITV’s Young Business Person of the Year, Daily Mail’s Creative Young Brit and The Observers Future 500. A London girl with a deep love for a pop-up, Calypso has always wanted to curate classes. The kind you run to on a wet night in November, and skip to when the sun breaks through in April. It’s not just enough to open the door to your business. Customers expect more. Which is the niche The Indytute can fill. www.indytute.com

USING INSTAGRAM: Marketing Your Business with Instagram – Jessica MacDonald, Instagrammers London
Featured in the Guardian and The Londonist as the ‘London Instagrammer to follow,’ Jess Macdonald is a key part of the Instagram scene with over 32,000 followers on her personal Instagram account. She co-founded and manages two of the largest Instagram communities in Europe ‘Instagrammers London’ and ‘Instagrammers UK’. Jessica has had long-term experience of working with brands, and has worked with top agencies to develop and activate Instagram campaigns for a raft of different companies from Hamleys to Hunter. If you want to improve your Instagram following, then come and gain experience from Jess. www.missunderground.com

POP UP GROWTH: Grow Your Business with Pop-up – Abigail Freeman, director of brands, We Are Pop Up
‘We Are Pop Up’ will give you a whistle stop tour of inspirational pop ups and highlight the things you should be thinking about to get the most out of popping up. A pop up shop is an excellent way to test and grow your business. It works whether you have a fledgling idea, or you are fully established and wish to try out new ideas or simply spread the word. Abigail Freeman is the Director of Brands and projects at We Are Pop Up, a company that helps businesses find short-term commercial space for retail, art and design, dining and speciality projects around the UK. wearepopup.com

MANAGING MONEY: Love Your Accountant – Ben Warren, Hilton Consulting
Too many people in small business ignore their accountant failing to understand how much help they can provide. Simple, practical ideas can change your work methods and stop you going down a business cul de sac. Ben Warren is the principal of Hilton Consulting Ltd, a firm of chartered accountants and business advisors. Ben works from the perspective of a business owner who has faced the same challenges as the clients he advises. He is out to prove that a spread sheet isn’t boring and learning to manage and calculate your time will prove a financial blessing. http://www.hiltonconsulting.co.uk/

MERCHANDISING SUCCESS: Troubled Spaces: 10 Steps to Visual Merchandising Success – Eve Reid, Director and Founder of Metamorphosis Group
Eve Reid is a Visual Merchandising expert, and the founder of The Metamorphosis Group, a retail consultancy specialising in visual merchandising, and retail performance improvement. Eve will help you unlock your shop potential through the expertise of visual merchandising. See her work in action by looking through the window of the Biscuiteers shop, which is a vision of delectable delight. The Metamorphisis Group have worked with clients as diverse as Daylesford Organics, The Museum of London, Sony Playstation and Susie Watson Designs. http://www.metamorphosisgroup.co.uk/

BETTER PHOTOS: Who Took These? I Didf! – Learn To Take Better Pictures for your Blog, Social Media & Website – Emily Quinton, Photographer & Blogger
Emily Quinton is a photographer and blogger. Her blog The Startup Wife charts her life as the wife of a start-up addict. Emily runs practical photography workshops, where you learn how to take better pictures for your blog, social media pages or website. Learn how to develop your own style so customers can recognise your images online, and the importance of good, natural light. Ever thought you could set up a mini studio just using a window in your home and a phone camera? Well you can....Emily has been featured on the Channel 5 photography series ‘How to Take Stunning Pictures’. http://emilyquinton.com/

CREATE A STORY: The Title, the Plot & the Twist – Greg Watson and Ant Phillips, The Big Kerbang
Ideas are not enough. Every business has a brand story, a story that is compelling. The Big Kerbang have built an agency around brand stories, helping businesses turn their key stories into best sellers. Greg Watson is one of the agency founders, Ant Phillips is Kerbang’s trend analyst. Greg is obsessed with rugby, Ant with comic poetry, but apart from that they have worked with the brands that include Levi’s, Coca Cola, and Google. So find out why you need a story in a digital age, the power of the story and how the Kerbang system goes about finding and telling longer lasting brand stories. http://www.thebigkerbang.com/

RISE OF THE DESIGNER-MAKER: And the Growing Sales of the Artisans – Ellen O’Hara, Cockpit Arts
Cockpit Arts is the incubator for the UKs designer-makers. Cockpit Arts support some of London’s most exciting creative talent, the lifeblood of Pulse and the future of designer retail. Ellen O’Hara is Head of Business development and has helped hundreds of designers achieve their commercial and creative ambitions. Ellen is a business coach and leads the Cockpit Arts research projects. Learn how Cockpit Arts are working alongside retailers (could this be you?) to bring them together with makers. The rise of the designer-maker and future trends. http://www.cockpitarts.com/

ENGAGING OLDER AUDIENCE: How to Engage an Older Audience in Social Media – Jane Kellock and Amanda Karr, The Women’s Room Blog
Jane Kellog and Amanda Carr are ‘The Women’s Room Blog’. By day, they work on the coal face of the fashion industry, where they specialise in colour and trend forecasting. Both are married with teenage children. Between them they have created a very stylish blog to share lifestyle and fashion information. They want to create a community that talks to ( dare we say it ?) the older woman, or women like themselves who are just as keen to shop till they drop, read the latest novel and keep up with the latest trends as their teenage children. The blog covers everything from art and culture, health, happiness and home to fashion and food. It embraces Instagram, Pinterest, facebook and twitter and is what the best blog should be; current, enthralling, fun and informative. Jane and Amanda are here to show how you can engage an older audience and the importance of social media in creating conversations with your customers. www.thewomensroomblog.com

For more info, visit http://pulse-london.com




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