Gifts Today magazine

Pulse unveils educational lineup

Pulse releases the awe-inspiring lineup for its ShopTalk programme - talks, panel discussions and bite-sized sessions

Pulse is proud to announce its 2016 ShopTalk programme - a series of cutting-edge talks, engaging panel discussions and bite-sized sessions that will be streamed across the three days of one of the UK's leading definitive retail buying event. ShopTalk is the UK’s most inspiring conference for independent retailers and continues to grow and improve year on year.

A stellar line up of dynamic voices from the retail world, that includes, Liberty, Heals, Farrow & Ball and Imperial War Museum, will come together to discuss the current issues and topics pertinent to the retail sector.

The broad range of topics that will be addressed include ‘How emerging trends impact our lifestyle choices and buying tastes’, ‘The joys and pain of running a business solo’ to ‘The essentials of crowdfunding, targeting and engaging’ and ‘The impact of globalisation, digital and a connected world’.

Keynote speakers include: Sally Bendelow -, Liz Sylvester - Liberty and Pia Benham - Heals. The ShopTalk programme greatly complements and enhances the buying experience for those retailers, big and small, who visit Pulse. ShopTalks are free to attend for all visitors.

Here is a taster of what to expect. To see the full ShopTalks programme, visit

The Liberty prop cupboard: How to pick up on visual trends and work them into your own environment.
Speaker: Liz Sylvester, Head of Visual Identity - Liberty of London
ShopTalk on Sunday 15 May 13:00
Everyone knows Liberty, the iconic mock Tudor building on Great Marlborough Street. It is a destination store that holds a very special place in the retail life of London. Liz Silvester is the Head of Visual Identity and responsible for the look of the store and its windows. Liz has worked with Selfridges and Harrods, collaborated with Prada and Dior and worked with White Cube and Cabinet. In this very special ShopTalk, Liz will reveal the secrets behind the Liberty prop cupboard, how to pick up on visual trends and work them into your own environment.

Colour in shops: How to transform your shop through colour.
Speaker: Joa Studholme, International Colour Consultant - Farrow & Ball
ShopTalk on Monday 16 May at 12:00
If you want to know about colour then the leader in this field must be Joa Studholme, the International Colour Consultant for Farrow & Ball. Colour is her passion. Joa has worked for Farrow & Ball for nineteen years advising them on product development and design projects both in the residential and commercial field. In this inspirational talk, Joa will discuss how to transform your shop through colour. Start to see colour in a whole new light and learn how it can influence customer perception of the space

Designing a future:
The latest trends in personalisation, experience and convenience.
Speaker: Jim Whyte, Senior Insights Analyst - Fitch
ShopTalk on Monday 16 May at 15:00
Jim Whyte spends his days looking at the changes in the retail sector in his role at the world-leading retail and brand consultancy Fitch, who have worked with the likes of Hamleys, McLaren, M&M’s, Stella McCartney, Molton Brown, Lego and H&M. To quote from Jim, ‘Retail will change more in the next five years than it has in the last 50 years, staying ahead in this rapidly changing landscape has never been more important’. His presentation will explore the latest trends and the opportunities across three central areas: personalisation, experience and convenience.

Shock and Awe: Reinventing retail at the Imperial War Museum
Speakers: David Fenton, Head of Retail & Admissions, Publishing & Licensing - Imperial War Museum / Katie Law, Deputy Literary Editor - London Evening Standard / Laura Mullins , Buying & Merchandising Manager - Imperial War Museum
ShopTalk on Tuesday 17 May at 11:00
An extraordinary retail team have transformed the retail offering for this national museum group by collaborating with artists and designers, sourcing the unique, and putting a contemporary twist on the traditional. The team are a model in how to make museum retail cutting edge and produce a destination shopping experience, which has the ability to stand alone. David Fenton and Laura Mullins from the Imperial War Museum will discuss their collaboration and buying ethos in a talk chaired by Katie Law from the London Evening Standard.

Sunday 15th May 2016
11:00 - 11:30 - I Did It My Way - Cathy Olmedillas, Founder of Anorak Magazine
12:00 - 12:30 - The Secret of Shareable Content - Kathryn Tyler, Co-Funder of Digital Mums
13:00 - 13:30 - KEYNOTE: The Liberty Prop Cupboard - Liz Sylvester, Head of Visual Identity at

Liberty of London
14:00 - 14:30 - Buying Tastes and the Changing Lifestyle - Matteo Bianchi, Interior Design at University of Arts London
15:00 - 15:30 - Blogging for Business - Daniel Nelson, Director of
15:40 - 16:00 - Marketplaces: Embrace Them and Sell More - Chris Dawson, Co-Founder of Tamebay

Monday 16th May 2016
11:00 - 11:30 - Getting the Crowd on Your Side - Hen Norton, Creative Producer & Documentary
Filmmaker at
12:00 - 12:30 - Colour in Shops - Joa Studholme, International Colour Consultant at Farrow & Ball
13:00 - 13:30 - Social Storytelling and Conversational Commerce - Jemima Garthwaite & Tom
Szekeres, Co-Founders at
14:00 - 14:30 - KEYNOTE: The World of Extremes - Sally Bendelow, Creative Product Director at
15:00 - 15:30 - Designing the Future - Jim Whyte, Senior Insights Analyst at Fitch
16:00 - 16:30 - Making Friends and Influencing People - James Gordon-Macintosh, Managing
Partner at Hope & Glory

Tuesday 17th May 2016
11:00 - 12:00 - PANEL: Shock & Awe - Reinventing Retail at the IWM
12:00 - 12:30 - KEYNOTE: Good Design Well Made - Pia Benham, Head of Collections at Heal’s
13:00 - 14:00 - PANEL: How to Work Creatively with Bloggers

Register online now for free at www.pulse‐ ‐ trade only. Pulse, 15‐17 May 2016, Olympia London, Hammersmith Road, Kensington, London, W14 8UX

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