RAK opens showroom at 41 Madison
A leader in the global hospitality tabletop business, UAE-based RAK Porcelain has opened a showroom at Forty One Madison
RAK Porcelain USA has opened a 2,100-square-foot showroom at Forty One Madison, the vertical merchandise mart that’s home to The New York Tabletop Market for more than 40 years. In making the move to the premier address for tabletop companies, the UAE-based company joins a growing roster of prestigious tableware resources servicing the hospitality industry.
Founded just a decade ago, RAK has quickly distinguished itself with the production of quality high-alumina dinnerware designs that have become the choice of many hotel groups. The North American division was added earlier this year, headed by industry veteran Gene Williamson, president and CEO.
“Since its global launch in 2005, the RAK Porcelain brand has become a leader in the global hospitality tabletop business,” said Williamson. “It is our intention to bring that same level of leadership to the North American marketplace. Having a showroom at Forty One Madison is a key element in that effort.”
According to Williamson, one of the benefits of the new showroom is that customers can have full access to view collections yearlong without having to wait for the few days each year that industry trade shows and exhibitions take place. “It’s a convenience to be based in New York City and the center of commerce and at a crossroads where hospitality business is so vibrant. Chefs, restaurateurs, interior designers and others responsible for specifying front-of-the house furnishings encompassing dinnerware frequent Forty One and appreciate that there’s a strong contingent of brands based here.”
“RAK is a welcome addition and in perfect company as it embarks on an aggressive campaign to gain a share of the American market,” said Laurie Burns, Forty One Madison’s senior vice president and director. Burns has been responsible the past six years for steadily growing the occupancy in the niche category of hospitality and food service. “The caliber of the brands here runs the gamut from high-end like Christofle, Hermès and L’OBJET to those like Hall, Libbey and Yamazaki with dedicated commercial sales divisions. To have them all under one roof is an attractive proposition for specifiers and purchasing agents.”