Gifts Today magazine

Entries now open for Home Style Award

Interior Lifestyle China’s Home Style Award 2016 has been expanded to include two new product categories and is now accepting entries

Partnering again for the second year, Messe Frankfurt and iF DESIGN ASIA – a subsidiary of iF International Forum Design GmbH – has announced the opening of entries for the Home Style Award 2016 competition which is held in conjunction with the Interior Lifestyle China trade fair.

“Bringing iF on board last year was well received by the industry, helping to increase the award’s profile and the internationalism of the judging panel,” says Ms Wendy Wen, senior general manager of Messe Frankfurt (HK) Ltd.

“As the only competition of its kind in China’s household products industry, and with Interior Lifestyle China being the sole trade fair in China that targets the mid-range and high-end sectors of the industry, the Home Style Award is a perfect opportunity for both Chinese companies to promote their design expertise abroad, as well as for overseas suppliers to make a name for themselves in the Chinese market.”

In its 10th year, the Home Style Award is open not just to participants of Interior Lifestyle China, but to non-exhibitors whose entries fit within the product categories as well. Brand owners, manufacturers, designers, sales representatives, importers, specialist retailers and related companies are eligible to take part, and entries close on 31 August 2016.

An international panel of experts from the industry will then evaluate all submitted entries, with award winners receiving a range of benefits. All winners will receive a certificate as well as the ability to use the Home Style Award 2016 logo for promotion purposes. The most distinguished products will be awarded an additional Home Style Gold Award.

All winners will be announced during an awards ceremony, to take place during Interior Lifestyle China. Representatives from some of China’s leading department stores and distributors, as well as a number of international buyers, will be present at this ceremony.

Winning entries will also be showcased in the Home Style Award pavilion during Interior Lifestyle China 2016, which runs from 20 – 22 September in Shanghai, as well as at various interior design events and displays throughout China. What’s more, all award-winning products will be featured in the iF World Design Guide, and receive global press coverage from the award organisers.

Two new product categories expand the award’s reach

Two new product categories, ‘Home Appliances’ and ‘Bath’, are included this year to offer more of the household products and accessories industry the chance to participate. The full list of categories is:

• Kitchen / Tableware
• Home Appliances
• Furniture / Lighting
• Bath
• Stationery / Gifts
• Textiles / Wall / Floor / Decoration

Online registration is now open, with the application process and more information to be found here: http://ifworlddesignguide.com/home-style.

Interior Lifestyle China 2016 is organised by Messe Frankfurt (Shanghai) Co Ltd. For more information about the fair, please visit http://interior-lifestyle-china.hk.messefrankfurt.com.



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