Gifts Today magazine

Strong demand for Intertextile Shanghai

Promising home textile market conditions in China bode well for August’s Intertextile Shanghai

As the countdown to August’s Intertextile Shanghai Home Textiles – Autumn Edition (August 24-27) continues, recent economic data out of China suggests cause for optimism in the domestic home textiles market.

While China’s overall economy is growing at a slower pace, with 2015 GDP growth at 6.9 per cent, the home textiles market is in better shape.

According to a report by the China Home Textile Association (CHTA), sales figures from some of China’s most important home textile sourcing markets grew strongly between January and September 2015.

Apart from the promise reflected by this economic data, consumer trends also favour overseas suppliers according to Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd.

“Chinese consumers are increasingly demanding high quality and luxury home products, and are paying more attention to stylish and personalised home décor items such as tailor-made digital printing products,” she explained. “This change certainly creates strong potential overseas suppliers of premium and high quality products.”

The huge demand for home renovation projects in China also creates opportunities for home textiles producers. With reference to a domestic home living website, the value of home renovation projects is forecast to exceed USD 48 billion annually in coming years. Furthermore, according to figures from 2014, textile products account for around 25 per cent of the total cost of home renovation projects in China.

Additional day added to take advantage of strong demand
In order to assist exhibitors to take advantage of these strong market conditions, the Autumn Edition of Intertextile Shanghai Home Textiles will be extended from three to four days. Held from 24 – 27 August, the fair will occupy six halls of the National Exhibition and Convention Centre (Shanghai). Compared to a single hall for overseas exhibitors in 2015, this year international exhibitors and overseas country pavilions will showcase their latest collections in hall 4.1, while domestic and overseas exhibitors featuring products within the whole-home style concept, as well as editors, will be located in hall 5.1.

Intertextile Shanghai Home Textiles – Spring & Autumn Editions are organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA).

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