Gifts Today magazine

Take-off for Tendence

With a new integrated area for the European retail trade and increased participation from dining brands like ASA, Blomus, and Eva Solo, Tendence 2017 sets to return renewed in June

New exhibitors in dining, including ASA, Blomus, Elo, Eva Solo, Jähn and Koziol, and a brand-new retail trade platform – Impulses by Tendence – are just some of the changes expected from the newly-positioned Tendence, which runs at an earlier date of June 24-27, 2017.

With a significantly broader product spectrum and new dates ahead of all other autumn order fairs, Tendence is the most international and first order platform of the second half of the year offering the European retail trade an exclusive overview of innovations for the coming half of the year. 

Under the motto, Two Seasons, One Date, it is also the meeting place for all bulk-buying and international channels of distribution and sales. Accordingly, buyers needing to order large quantities will find International Sourcing as a separate part of the fair in Hall 10.1. 

“Our aim was and is unequivocal: growth in terms of both new exhibitors and new visitor target groups,” says Philipp Ferger, Group Show Director Tendence. “And we have very nearly achieved this goal. Hall 8.0 with the seasonal decorations and lovely home segments is already overbooked. The growth strategy is also proving a success in the home-textiles segment. And the outdoor product group is also flourishing. In a nutshell, we are on the right track.”

Impulses by Tendence for the European retail trade
The new Impulses by Tendence area in Hall 11.0 offers answers to the questions asked daily by the European retail trade against the background of increasing digitalisation.

Here, the fair and industry will meet and show examples that every business can use and show efficiently. The brand experiences to be seen generate new impulses for the retail trade – supported by ultra-modern technology, such as apps and the internet. At a special joint area with presentation platforms and workshops, retailers can learn how to increase revenues at the point of sale.

All demonstrations will be made using current products of the exhibitors involved. The really clever part: an interactive app extends the trade-fair experience until the next Tendence.

“A positive side effect: through this new concept, we are also expanding the spectrum in the kitchen and tableware fields”, says Ferger. Market leaders such as ASA, Blomus, Elo, Eva Solo, Jähn and Koziol have already joined as Premium Partners. Other companies have announced their intention to participate.

Tendence to be green and go outdoors
For the first time at Tendence, there will be a special exhibition area in the foyer of Galleria 0 and the adjoining outdoor area. At Outdoor Living, exhibitors from the outdoor segment and producers from the ornamental balcony and terrace plants segment will show how to create a refined and atmospheric alfresco atmosphere. 

Inspiration and buying impulses for the green sector
For the first time, Lehner Wolle will hold the International Florists’ Congress concurrently with the fair. During the congress, floral designers from all over Europe will create works reflecting trend themes and introduce participants to the techniques used. Additionally, there will be lectures on the stage in Galleria 1 on the Saturday and Sunday of the fair.

Greater convenience and new halls for visitors to discover

Thanks to the new dates at the end of June, it is now possible for Tendence to occupy new halls: in the interests of visitors and an improved trade-fair experience, Messe Frankfurt has made more space available and introduced a new hall configuration with six halls – 8.0, 9.0, 9.1, 10.1, 11.0 and 11.1 – in use. New is an optimised visitor management system with no more than two levels per hall in operation.

The Trend Hall (11.0), is the setting for trending gifts and design-oriented table and kitchen accessories, as well as gourmet gifts. In the Pure & Elegant segment in Hall 9.0, functional, timeless and modern-puristic home design meets emotional, classic and elegant furnishing concepts with high-grade furniture, textiles and home accessories. 

Classic and decorative gift ideas are located in the Gift Classics segment, Hall 9.1, while furnishing and decorating ideas for the house and garden are to be found in the Lovely Home and Seasonal Decoration segments in Hall 8.0. 

Buying impulses at the point of sale
Tasteful decoration is the defining characteristic of the new concept store in the Pure & Elegant segment (Hall 9.0). This special product show – a blend of department store and boutique – illustrates how to create a concept store that makes customers want to see more and stay longer in the shop. There will be guided tours of the pavilions twice a day.

In the Village, ten renowned and design-oriented companies will present a variety of ideas for the retail trade and show how products can be arranged effectively at the point of sale. 

Tendence Academy – programme for the European retail trade
Retailers can be sure of finding inspiration at the Tendence Academy, e.g., great impulses for shop displays and window dressing and information for making a start in the world of e-commerce. 

To find out more and register, click here 

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