Gifts Today magazine

Tendence introduces concept store formula

Tendence 2017 in June to present experiential concept-store retail formats aimed at helping retailers obtain sustainable customer retention

Concept store – a term often heard, but many people are not sure what it means. If you are one of them, you are certainly not alone. Nevertheless, the strategy behind the words is simple: the shop should be attractive, take customers on a journey of discovery and motivate them to buy things – time and time again. With the invitation to touch and experience products, the concept represents a charismatic alternative to anonymous online shopping.

Tendence in Frankfurt am Main from 24 to 27 June 2017 will show ways in which smaller retail formats can react swiftly and flexibly to changes in demand and, via their creative commitment, attract potential customers. This year’s edition of the trade fair is devoting a complete special exhibition to the concept store.

At the exhibition, the themed Cool Materials and Mix of Fun areas will give trade visitors the opportunity to slip into their customers’ role. Each of the two contrarian assortment concepts shows how traditional retail space can be turned into a concept store and be rounded off by instructions, tips and practice-oriented ideas. 

“Many retailers who opt for concept-store solutions are pleasantly surprised”, says Claudia Hain. With her Mutlabor, the master goldsmith and specialist for home and lifestyle accessories is not only much in demand as a consultant for the consumer-goods sector but also the creative mind behind the Tendence area. 

“A successful concept store is oriented towards the preferences, interests and perspectives of its most important customer target groups. Anything goes – however, the assortment must be in line with an easily identifiable theme, including elements of surprise”, adds Claudia.

With this area, Tendence is once again championing the European retail trade and offering a special area that helps explain the thinking behind the concept-store idea in a comprehensible and tangible way.
Twice a day, guided tours of the contrasting fields of Cool Materials and Mix of Fun explain ways in which retailers can set up their own concept store.

Tendence 2017 is taking place June 24-27 at Messe Frankfurt.

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