Gifts Today magazine

New product key at Tendence

Brand-new products for Spring/Summer 2018 and sustainable products are among those on offer at Tendence, June 24-27

New products for the second half of the year in the furnishing, living, and giving categories will be showcased for the very first time in 2017 at Tendence. From June 24-27, exhibitors from all over the world will be presenting their products at the lifestyle fair in Frankfurt am Main.

"We’ve achieved our objective to encourage Tendence to grow again as the first event showcasing new products in the second half of the year. Some of the halls are actually overbooked. So, there will be a larger range of products on show for buyers, particularly in the seasonal decoration, tableware and home textiles sections, as well as the new outdoor living segment", says Bettina Bär, director Tendence.

Preview: Spring/Summer 2018
In addition to this, companies will not only showcase their new products for the autumn and winter business period, but also their brand-new collections for spring/summer next year – as heralded by Tendence’s slogan: 'Two Seasons, One Date'.

Exhibitors will be represented in all the halls, the stands of these companies will be labelled 'Spring Summer 2018' to make them easy for buyers to find. The Tendence catalogue and online exhibitor search contains an overview of relevant suppliers.

Ethical Style – green products on the up
Consumers are attaching more and more importance to the way products are made, the materials used, and the manufacturing conditions. Sustainable, yet on-trend lines, including beakers made of bamboo fibres, and porcelain manufactured in a water-efficient way, can be found at Tendence.

Exhibitors which offer 'green' products can be identified in the catalogue and on the website because they bear the 'Ethical Style' label. The stands of these companies will also be labelled in green (of course).

"This is because consumers are focusing more and more on products that are manufactured sustainably", says Bettina. "Where and how something is produced and whether it is recyclable or not, is becoming more and more important to customers when they make their purchasing decisions."

Tendence takes place June 24-27, 2017. http://tendence.messefrankfurt.com



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