Gifts Today magazine

Line-up for Tendence 2014 announced

From themed product exhibits to educational workshops, the programme for retailers at this year’s autumn show is not to be missed

As one of the most important order venues for the consumer-goods sector in the second half of the year, Tendence provides the retail trade with the chance to place last-minute orders for Christmas, in addition to spying the trends for Spring/Summer 2015.

In addition to the huge spectrum of new products from renowned brands in the areas of Living and Giving, there will be a number of other exhibits, events and educational sessions, providing retailers with ideas and inspiration.

Find out below what’s going on at Tendence this year:

The ‘Form’ exhibition - platform for contemporary arts & crafts
Year in, year out, Tendence is an important presentation platform for contemporary arts & crafts. The ‘Form’ exhibition shows judged industrial and artisan projects made by Tendence exhibitors, which are distinguished by particularly high quality and a wealth of ideas. The Hessian State Award for German Arts & Crafts will also be presented again this year at Tendence. Germany’s oldest state award, it was donated by Hessian Minister President Georg August Zinn at the suggestion of the Hessian Arts & Crafts Association (Kunsthandwerk Hessen e. V.) in 1951.

This year, this promotional award for products distinguished by outstanding artistic and hand-crafted features will be given for the 64th time. The ‘Modern Crafts’ Talents area promotes young arts & crafts and gives students and graduates from the fields of applied arts and design an unrivalled opportunity to make contacts to representatives of trade and industry. The creative talents are curated by MAK (Museum for Applied Art, Frankfurt) and the German Arts & Crafts Association (Bundesverband Kunsthandwerk).

Custom-made programmes for young designers and start-ups
Tendence visitors will find another Talents area focusing on jewellery in the Carat product segment (Hall 9.3). The Next programme for young design talents is aimed at start-ups that have already been able to gain initial business experience in the sector and can be found at two locations: in Hall 9.2 where the focus is on personal accessories and in Hall 9.3 where everything revolves around jewellery.

Practical tips for the retail trade: Window-dressing live
The ‘Window-dressing live’ workshop will provide a host of valuable tips about visual merchandising. The workshop has been created especially for retailers and proved to be a veritable magnet for visitors to Tendence 2012 and 2013. In Hall 9.2, visitors can discover how to turn shop windows into genuine customer attractions and an impressive showcase for the shop. The workshop will be taken by visual-merchandising trainer and author Karin Wahl.

Ecostyle – The world of green products
Following last year’s successful première, Ecostyle, a trade fair for sustainable consumer-goods, will also be held parallel to this year’s Tendence. On all four days of the fair, trade visitors can order ecologically-oriented lifestyle and designer products in Hall 9.2, i.e., in the immediate vicinity of Tendence.

www.tendence.messefrankfurt.com




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