Gifts Today magazine

Visitor satisfaction high at Tendence

Despite a decrease in visitor numbers, there were reports of an increase in order value and a high level of visitor satisfaction at this September Show

Despite a decrease in the number of annual trade visitors – 29,000 visitors from 83 countries (down from 34,480 from 88 countries last year) – the doors of Tendence 2015 closed on September 1 after a four-day run with 88 per cent of visitors having been ‘highly satisfied’ with their experience at the show.

“There are signs of a trend towards fewer but better orders”, says Willo Blome, managing partner of Blomus GmbH.

The top 10 visitor nations were Germany, Switzerland, Austria, France, Italy, China, The Netherlands, Belgium, Poland and Spain.

“Looking beyond day-to-day business, it is very important that Tendence is positioned above the – valued – regional fairs as a venue where German and European buyers come together with numerous interesting exhibitors”, said Thomas Grothkopp, director general of the German Association for Tableware, Housewares and Home Accessories.

The retail trade took advantage of the international consumer-goods fair to order the latest collections offered by 1,106 exhibitors from 48 countries (including Ecostyle, 2014: 1,212 from 52 countries) and to discover the trends for the coming months.

“Tendence has once again more than confirmed its position as the most international order and inspiration platform in Germany. Despite difficult economic circumstances, we can draw a positive conclusion: that this year’s fair has been characterised by top quality on the exhibitor side and a high propensity to order,” says Detlef Braun, member of the board of management of Messe Frankfurt GmbH.

The première of the Eat+Lifestyle consumer fair was a success, with almost 7,000 visitors attending at the Frankfurt Fair and Exhibition Centre in order to discover the latest wining and dining trends, take part in workshops, and buy the products of local and supra-regional producers.

“We are very pleased with this successful première and were particularly impressed by the way visitors played an active role in the fair,” said Christoph Rénevier, CEO of Fleet Events GmbH organiser of Eat+Lifestyle.

The next Tendence will be held from 27 to 30 August 2016, Frankfurt am Main. Visit www.tendence.messefrankfurt.com




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