Gifts Today magazine

Exclusively preview: What More UK

What More UK will showcase its premium brand Baker & Salt™ at the 16th edition of Exclusively Housewares in London, which runs June 13-14

At this year’s Exclusively Housewares What More UK is launching and showcasing its premium brand Baker & Salt™.

This range has been in the making for over two years and What More UK saw this as an opportunity to demonstrate its manufacturing capabilities by producing a high end range that is completely made in the UK.

The company wanted to produce products that are aesthetically pleasing while also offering exceptional value. "We have never shied away from our ambitions and we know we are delivering products that are as good, if not better, than our competitors in terms of performance," says Adam Wilkinson, marketing and product development manager.

The Baker & Salt™ range sets the bar high, whether it's the 0.6mm lifetime guaranteed bakeware or the beautiful hand crafted two tone enamel in black and cream.

As UK manufactures What More UK is steadily increasing its own label business in bakeware and its ambition is to replicate the successes the company has already experienced in plastics.

Adam adds; "We appreciate this is no easy task, however we feel confident that by using our formula of consistent investment, high manufacturing standards and offering a competitive yet professional service it is fully achievable. It is only a matter of time before awareness of our capabilities within the industry to become common knowledge. In the meantime we will be ensuring we spread the word by attending various key trade shows around the world such as Exclusively Housewares."

The company will also be fully featuring its patented PushPan® bakeware range and Wham® Cook collection.

Visitors to the show will be sure of a very warm welcome from the What More UK team on the stand (EH436) and an introduction to a wide range of housewares, appealing to various price points.

Visit What More UK on Stand EH436. www.whatmoreuk.com / sales@whatmoreuk.com

About Exclusively

The 16th edition of Exclusively Housewares, held alongside sister show Exclusively Electrical, in London, June 13-14, offers the largest number of housewares brands and suppliers - some 120 – brought together under one roof in the UK.

Aimed at all housewares retailers, from department stores and garden centres to independents, Tableware regulars include Denby, Elia International, Robert Welch, Villeroy & Boch, Arthur Price, Fairmont & Main, Navigate, Maxwell & Williams, T&G, and Black+Blum, while newbies include LSA International, Ladelle, Zak Designs and Jersey Pottery, among others.

A new feature at this year’s Shows, Tomorrow’s World, on the Atrium level above the Gallery Hall, is aimed at educating visitors about the latest advancements in housewares and dining.

The Trend Tours will run again this year, 25-30 minute tours of 8-10 products for each tour, while the On Trend product display, and use of trend trail signage, will also return, the display including trend mood boards and an example of a merchandised Christmas window display to help retailers understand how they can interpret the trends in their own stores.

The seminar theatre will deliver a number of expert presentations on May 14, from key trends for housewares, to how customers will be shopping in the future.

There are free refreshments, including a free tea and coffee trollies, sponsored by Brita, and a two-course lunch. A Buyer’s Lounge, with free refreshments and wifi is also available and is sponsored this year RKW brands Tower, Morphy Richards and Swan.

Exclusively Housewares and Exclusively Electrical take place June 14-15 at the Business Design Centre, London. Buyers interested in visiting either show can browse the full exhibitor lists and register their interest online via www.exclusivelyhousewares.co.uk or www.exclusivelyelectrical.co.uk or by calling 0121 237 1130.



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