Gifts Today magazine

More design events announced for Intertextile Shanghai

From a debut Home Decoration Trend Area to a wide-ranging design seminar programme, the upcoming China textile show will have more on offer

Intertextile Shanghai Home Textiles is the place to be this month to catch up on all the latest design inspirations in the industry. In keeping with the rising interest in China for high-end home textile products, a greater focus is placed on design-related events and exhibitors at this year’s fair. Taking place from 27 to 29 August at the Shanghai New International Expo Centre, around 1,350 exhibitors from 31 countries and regions will fill 13 halls and 150,400 sqm.

Looking to take advantage of the demand in China for premium products at the fair is a number of the industry’s top editors. This includes Designers Guild, JAB and LaCanTouch which represents the CASADECO, Flordelis, Jean Paul Gaultier and Sonia Rykiel brands. And Unichina will showcase a number of European brands including Armonia, Edinburgh Weavers, Gonzalez Llado and THEVENON. On day one morning of the fair, a press conference titled ‘Design Comes Home’ will take place, where some of China’s renowned interior designers will use the latest collections of these editor brands to provide a special showcase under the 2015 International Lifestyle Trend Forum theme ‘Balance’.

Further design inspiration for the coming season can be found in the Intertextile Design Boutique (hall W1). This is where 39 international design studios from 13 countries and regions will display their original designs and artwork for fabric and product development. A design resource lounge with the latest trend information can also be found here.

Debut Home Decoration Trend Area to illustrate trend forum themes in practical setting
A new highlight at the fair this year is the Home Decoration Trend Area (hall W2). This zone uses the full range of home textile products to illustrate in a practical setting the trend themes that feature in the Intertextile International Lifestyle Trend Forum (hall W1). The design of this area has been managed by Dai Kun, one of China’s preeminent architects and interior designers, and also a member of the Trend Committee which developed the International Lifestyle Trend Forum.

Of particular note in this area are the wall coverings on display. As the fair’s product range expands to meet the needs of the design-conscious local market, a number of design-focused wall covering exhibitors can be found within hall W2 as well. Domestic suppliers to watch out for include Seegreen, Uniwal, Wallmate and Yamo.

International and domestic trend forums will also feature at the fair. The Intertextile International Lifestyle Trend Forum (hall W1) will present four lifestyle themes for 2015, which have been developed by the diverse and widely experienced Trend Committee, and utilise exhibitors’ fabrics to illustrate the trends for next year. And those that are looking to understand the domestic trends for next year can discover them in the China Home Textile Trend Forum in hall W3.

Wide-ranging design seminar and forum programme
Following the focus on design at this year’s fair, a Soft Furnishing Design Forum will take place in the afternoon of day one at the fair. With the topic of ‘New Era of Home Textiles – The Interrelationship between Home Textiles and Soft Furnishings’, the forum will be moderated by Lu Congzhou, the Promoter of the Andrew Martin International Interior Design Award, and Founder of Euroart Co. Ltd.

A number of seminars under the topic of design will also feature on day two. Some of the highlights include Vincent Grégoire, the Artistic Director at trend forum design coordinators the NellyRodi™ Agency, explaining the 2015 international lifestyle themes in detail. A seminar titled ‘Decoding of the Trends of 2015/2016 China Home Textiles Market and their Application in Design will be led by Cui PingPing, the Asian Designer Director for the Concept & Style Fashion Project Group from Italy. And Dai Kun will discuss neo-traditional oriental styles and new world-fusion styles in the ‘Ongoing Design’ seminar.

Also featuring on day two is a special ‘Master Talk’ led by Ju Bin, the Founder and Chief Executive Design Director of Horizontal Space Design, China. He is one of the industry’s leading design exponents, and specialises in researching the application and innovation of Chinese culture in architecture. The seminar’s topic is ‘Balance In-between Boundary and Infinite’, and will focus on traditional, contemporary and future aspects of design in China.

In addition to the design seminars, introduction tours of the International Lifestyle Trend Forum will be hosted by Trend Committee members. Alongside design, seminars on testing & certification and market information will also take place during the fair.

Intertextile Shanghai Home Textiles – Autumn Edition is organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA).

To find out more about this event and other upcoming home textile fairs, please visit: www.intertextilehome.com



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