Gifts Today magazine

Zuchex Indonesia is hotting up

International Housewares brands flock to take part in the launch edition of Zuchex Indonesia taking place in November

Zuchex Indonesia 2014, a Tarsus Dyandra, Life Media Exhibition, part of the hugely successful International portfolio of Zuchex Ideal Homex shows, will offer the largest presentation of Homewares products available under one roof, anywhere in Indonesia this year.

The launch exhibition, located in hall B of the Jakarta Convention Centre, will be strongly focused on delivering a first-class customer experience, reflecting the overall commitment that Tarsus Dyandra and Life Media have made to support the Indonesian retail community.

Over 150 of the best international brands in the business are set to join the show when it opens on November 13 at The JIC, including: Ulster Weavers, Pasabache Glassware, Korkmaz stainless steel, Lux plastics, Maspion Kitchenware, Kutahya Porcelain, and Sango Ceramics.

Visiting retailers and hospitality buyers will be able to source from an unbeatable selection of international and domestic products, ranging from stylishly traditional tableware to the latest design innovations. Visit Zuchex Indonesia 13-15th November 2014 to find the latest kitchen gadgets, small domestic appliances, porcelain and ceramics, storage solutions, cutlery, cookware, bakeware, barware, tableware, glassware and other housewares.

What is set to become a popular new feature ‘Tablescapes’ will showcase creatively designed table arrangements that highlight up-and-coming dining trends. Designers will compete to produce the most imaginative settings which will be voted for by the industry at the show and via social media.

‘Tablescapes’ will feature product placement from Zuchex Indonesia exhibitors, and the interactive demonstrations will be supported by Indonesia’s ‘Home & Living’ magazine. The competition will provide additional visual interest for buyers who come to enjoy the interactive demonstrations from Indonesia’s most prominent interior designers, who will be on hand to share their knowledge and give advice.

Thousands of buyers have already been invited to attend the show including a broad cross-section of retailers, ranging from international multiples and high-end department stores to thousands of independents and multi-channel retailers. Together they ensure that suppliers at Zuchex Indonesia will have access to a huge potential audience of both dedicated cook shops and the wider pool of cross channel buyers that are vital to this market.

Life Media has forged a partnership agreement with the Turkish government designed to inspire and support Turkish based SMEs in their efforts to succeed in overseas markets. The partnership will boost international representation at Zuchex Indonesia, providing Turkish suppliers with an entry point to the Indonesian market.

www.zuchexindonesia.com

About Zuchex
‘Zuchex Indonesia’ is jointly organised by Life Media, the organisers of Zuchex and Zuchex Ideal Homex, the successful Housewares shows in Istanbul. Together with Tarsus Group PLC a media group headquartered in London, with experience of running over 80 events per year around the world and Dyandra Promosindo, a leading professional exhibition organiser based in Jakarta, Indonesia, with experience in organising over 500 exhibitions in Jakarta.

Tarsus is not only supporting the growth and development of the Zuchex and Ideal Homex Istanbul events, but has already been instrumental in taking the Zuchex brand to Indonesia and Dubai with the launch of Zuchex Indonesia in November 2014 and Zuchex Dubai in January 2015 respectively.

About Life Media Fuarcilik
Life Media was established in 1995 by Mr. Irfan Tiras with the launch of the Turkish language trade magazine Zuccaciye. In 1997the first Zuchex event was held and has since grown to become not just the largest housewares and gift show in Eurasia, but also one of Turkey’s largest trade exhibitions. Life Media employs 30 full time staff at its offices in the Istoc district of Istanbul, a hub for Turkey’s housewares and gifts sector.

Life Media became part of Tarsus Group in March 2012 and its portfolio consists of two annual trade events, Zuchex and Zuchex Ideal Home plus four trade magazines, Zuccaciye, Life Tech, Life Plast and Housewares and Gift. (English language)

About Tarsus Group
Tarsus Group plc (LSE:TRS) is an international business-to-business media group with interests in exhibitions, publishing and online media. The Group operates globally in key verticals including aviation, medical, labels and packaging, discount clothing (Off-Price), housewares and automotive. Tarsus runs more than 80 events and websites and its flagship brands include the Labelexpo exhibitions in Europe, the Americas, India and Asia and the Dubai Airshow.
The Group operates across a worldwide network of offices in Dublin, London, Paris, Milwaukee, Boca Raton (Florida), Dubai, Shanghai, New Delhi and Istanbul. Tarsus is building on its strong presence in the emerging markets of the Middle East, China, Turkey, India and South America. For more information visit www.tarsus.com




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