Gifts Today magazine

Zuchex to launch in Indonesia in November 2014

One of the leading housewares shows in Eurasia, Zuchex Housewares & Gift Fair, which showcases annually in Istanbul, Turkey, will this year be launching into another of the fastest growing largest markets in the world, Indonesia.

Zuchex Turkey, now in its 25th edition, boasts more than 600 exhibitors and 30,000 visitors, making it the 4th largest Housewares & Giftware exhibition in the world. It’s this sort of success that has urged organisers - British company Tarsus and Turkish organiser, Life Media - to take Zuchex to Indonesia, which has a population of 250 million and is one of the fastest urbanising countries in the world.

According to the Indonesian Hotel and Restaurant Association (PHRI), it was estimated that in 2013, at least 45,000 new hotel rooms were created, an increase of 30,000 from 15,000 rooms in 2012, bringing hotel rooms nationwide to a total of 285,000.

Zuchex Indonesia will take place in the capital Jakarta, which boasts a population of 23 million and a vast collection of bars, restaurants, clubs and hotels, and will be marketed to all professional buyers of housewares.

Zuchex Housewares & Gift Fair Indonesia will take place November 13-15, 2014.
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