Riedel and Miele unite
Riedel Crystal have announced their first ever strategic global partnership following this years Ambiente show.
The 250-year-old brand used the shows opportunity to announce the partnership with Miele, a German manufacturer of domestic appliances.
The move will see the company exclusively recommend Miele dishwashers, endorsing Miele as the unique brand of dishwasher to ensure long lasting brilliance of the brands Austrian-made crystal stemware.
The Miele brand will likewise support Riedel as its preferred glassware brand through all communications and promotions.
Maximilian J. Riedel, 11th-generation head of Riedel USA, explains that "Riedel's luxury glassware requires regular, safe and effective cleaning to ensure maximized long-term quality and appearance. Miele's expert dishwashers offer superior results and have been proven to exceed standards required when caring for fine Riedel crystal".
A complete guide to Riedel glassware care, giving detailed explanations on loading Riedel glasses properly, selecting the best wash cycle, and choosing cleaning accessories will be offered on a consumer-focused microsite, accessible via both
www.riedelglasscare.com and
www.mieleglasscare.com, scheduled to launch in the summer.
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