Steelite sets sights on Central and East European growth

Pottery Giant Steelite welcomed a host of visitors from key Tableware distributors in Eastern Europe last week, as the company move forward with plans to move into Central and Eastern Europe for hotelware suppliers. 

25 visitors from nine of the most influential tableware distributors from the former Eastern bloc were welcomes to the company's headquarters in Stoke on Trent. 

Central and Eastern Europe (CEE) IS Steelite's fastest growing market with the hotel industry and is expected to rapidly develop in anticipation of key forthcoming events such as the 2012 soccer European Cup in Poland and of course, the World Cup in Russia in 2018.

The guests from Russia, Poland, Bulgaria and other countries received a warm welcome to the potteries at Steelite International, taking the chance to view the factory and understand its design direct and technological capabilities.

The visitors also saw the famous Steelite 'bus jacking' feat - where a London double decker bus is balanced on just four Steelite mugs to demonstrate the strength and durability of the 'Made for Life' brand.

www.steelite.com

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