Alessi supports RED campaign
Alessi announces its partnership with US charity RED in the fight against aids and launches two special product editions
Alessi is pleased to partner with USA-based charity (RED) to raise social awareness and money for the Global Fund to fight aids.
For this important collaboration with (RED), Alessi has launched special editions of two popular and bestselling products: the “Anna G.” and "Alessandro M” corkscrews designed by Alessandro Mendini.
Produced in red exclusively for this partnership, the two new versions feature a white heart on the front – a motif chosen to motivate customers to put their hearts into generating a positive social change. Both products are now available worldwide with other selected products via www.alessi.com/RED.
Alessi has always been committed to humanitarian causes and has led social responsibility initiatives both in its local area as well as projects on an international scale. Alessi is proud to contribute to the global campaign for the fight against AIDS through its partnership with (RED), a non-profit organisation created by Bono and Bobby Shiver in 2006.
The Alessi company was founded in 1921, at Omegna, Italy, where it remains today as an international, family owned and run business. Alessi products sit within three distinct brands: Officina Alessi, Alessi and A di Alessi. Officina Alessi is an exclusive brand, which includes the company’s most refined products, its one-off pieces and its limited series. The traditional Alessi trademark continues to include the best of industrial mass production in the household sector, combining production quality and design innovation. A di Alessi offers top quality products to as vast an audience as possible.