Gifts Today magazine

Ambiente launches blog business stand

Bloggers to discuss recipes for digital success with manufacturers, distributors and retailers at Ambiente 2017, February 10-14

Bloggers keep on discovering new things to report on, they post exciting product photos, and give their opinion on them, they offer up a piece of themselves and are at home on the net. As a manufacturer, bloggers can represent an important factor in strengthening your company's brand.

In response to this, Ambiente has launched a brand-new initiative, BlogUps – Blog Up Your Business, a place at Ambiente 2017 where exhibitors can make their products and/or services tempting for bloggers, while also helping visitors, including retailers, discover more about the benefits of blogging. 

“The stand is there to help both exhibitors and visitors exchange ideas and experiences about the potential of blogs – based, too, on specific examples of actual projects,” says Nicolette Naumann, Vice President Ambiente.

The BlogUps initiative will be represented with its own dedicated stand (H38 in Hall 8.0) where exhibitors and visitors can make contact with bloggers, as well as bloggers being on hand to discuss recipes for digital success with manufacturers, distributors and retailers. They will explain why they find selected individual campaigns interesting and which products at the leading world trade fair they love. 

In addition, during all five days of the fair, the selected bloggers will be photographing various products - from the stylish to the extravagant - with instant cameras and will display the images on the wall of the BlogUps stand (H38) in Hall 8.0.

Additionally, bloggers and visitors are invited to take part in the #Ambientecontest. Every day you can post your own personal favourite highlight of the show on Instagram where the hashtags for them will be published. By posting carefully and identifying the posts with an appropriate hashtag, you will automatically be entered for the #Ambientecontest. 

The post with the most 'likes' each day will be awarded a prize. Prizes are sponsored by Ambiente exhibitors.

With her blog '', Michaela Hoechst-Lühr is one of the most experienced and widely-read food bloggers in Germany and is organising the bloggers' stand BlogUps – Blog Up Your Business. Some 30 other bloggers will be working with her in the halls at Ambiente and on the stand, including Daniela Müller (, Indra Kaldewey (, Julia Stump ( and Mark Müller (

People wanting to link up with exhibitors and visitors are welcome to do so at the BlogUps stand. Bloggers, who would like to report on some of the out-of-the-ordinary, smart and aesthetically stunning products on show can get accreditation online, here.

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