Gifts Today magazine

Pyrex gets smart about baking

Intuitive baking with the new AsimetriA collection from leading kitchen manufacturer, Pyrex

Pyrex has introduced a smart and intuitive baking solution to their range in the shape of AsimetriA – a collection of new non-stick metal bakeware products designed to ensure ease of use and handling.


Constantly striving to innovate its extensive collection of cook and kitchenware products, Pyrex has observed the usage of metal bakeware items particularly when being taken in and out of the oven, usually using one hand to reach for the item and the other to open/close the oven door.

Reflecting the needs of busy homeowners, the new the AsimetriA metal bakeware products feature a large, grip handle with upwards incline, supported by a small support handle on the opposite side. The addition of a large grip handle ensures the AsimetriA products can be carried easily and safely with just one hand.


Further safeguarding successful baking results every time, AsimetriA products are composed of carbon steel material manufactured to 0.4mmoptimal thickness, which provides strength and durability while ensuring the products remain light and easy to carry. The carbon steel composition also allows for rapid heat diffusion, which is perfect for evenly baked cakes.


Each AsimetriA product also features a non-stick coating for easy food release and cleaning, which is complemented by a functional textured bottom with a unique design, further enhancing the non-stick performance. For added peace of mind the non-stick coating used by Pyrex meets food contact regulations, providing a great all round solution for keen home cooks and bakers.

In line with current cooking trends and kitchen interior schemes, each piece within the AsimetriA collection boasts smooth curves and features a newwarm macadamia colour with metallic finish – ensuring the products not only practical, but also stylish enough to take directly to the table and serve from. In addition, there is a 10 year guarantee on AsimetriA products, providing customers with added peace of mind.


The AsimetriA range caters for a wide variety of baking needs and includes a 20cm and 26cm cake pan, 26cm and 30cm loaf pan, 27 & 30cm flan pan, 6 and 12 cup muffin trays, 33cm baking tray, plus 20cm and 26cm spring form cake pans.


A further series of AsimetriA non-stick metal bakeware will launch in late 2014, including roasters in a variety of shapes and sizes, plus a practical pizza pan – providing homeowners with a solution for every baking or cooking requirement.


The AsimetriA collection from Pyrex will be launched at Exclusively Housewares 2014 – Stand 444, 10-11 June at the Business Design Centre, London –and will be available to stock from June. For further details contact the Sales and Marketing office on 01564 786 030 or

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