Beatriz Ball establishes business in Europe
Tableware resource Beatriz Ball made its successful international debut at Spring Fair and at Ambiente in February 2017
Award-winning tableware resource Beatriz Ball made its successful international debut at Spring Fair in Birmingham, UK, and at Ambiente in Frankfurt, in February 2017.
The company has established a distribution point in the UK to service its European customers. The collection includes metal serveware and giftware in a highly polished aluminum alloy, as well as woodenware made of sustainable tropical hardwood.
“We have built relationships with some great international customers in the past”, says Beatriz Ball, founder. “After establishing quite a following over the years at our North American trade shows launching in Europe was the logical and exciting next step. Ambiente is definitely the place to stage a major launch and to introduce our products to the world”, she adds.
“We found that modern consumers are the same everywhere, they want casually elegant tableware which is easy to care for - with no polishing - and which is made of sustainable, eco-friendly and recycled materials”.
The collection includes metal serving platters, centerpiece bowls, ice buckets, pedestal platters, wine coolers and gift items. They are made by hand in the company’s own foundry, one piece at a time, using the ancient art of sand-casting and are then beautifully hand polished.
The handsome sustainable tropical hardwood items are also hand made in their own carpentry shop and include pedestal servers, cutting boards and presentation platters with metal.
“The global aspects of Ambiente were so interesting”, says Beatriz Ball. “The diversity and quality of the international customers was impressive. Finding out about their countries, way of life and how they entertain and serve food was really fantastic”, she adds. “It was very gratifying to see that our products have such international acceptance”.