Gifts Today magazine

Beauterama expands

Asian brand distribution specialist Beauterama expands with new brands and new retail outlets


Beauterama Trading, the Asian brand distribution specialist, has increased its product portfolio with two brands looking to enter the China and Taiwan markets: Victoria Eggs (a UK quality handmade home ware and gift brand) and Equilicuá (a Spanish eco-innovation brand aiming to promote sustainable development).

At the same time, Beauterama has announced new retail opportunities which will be of interest to the over 20 brands it represents:

· In Taiwan, the Maison Belle brand will be available from May across 65 Matsusei supermarkets. With over 80 stores, Matsusei is one of the largest supermarket chains in Taiwan. Beauterama and Maison Belle have a relationship dating back to 2008 and Asia Pacific is now one of Maison Belle’s top 3 fastest growing markets

· In Shanghai, Beauterama has negotiated a pop up store for six months in Global Harbour, one of China’s largest shopping malls, where Beauterama will initially sell Maison Belle and Victoria Eggs beginning in May

· In Guangzhou, Hi Lifestyle, an innovative department store that focuses on bringing quality and creative lifestyle products to its customer, will begin by stocking Maison Belle

Kevin Liu, General Manager for Beauterama commenting on this news said “Asian consumers are very particular when it comes to quality and innovation. We were immediately drawn to the innovation and design of these two new brands, both of which have great stories to tell in Asia. We are also delighted with our new retail customers. As we continue to build our retail network, we are able to offer brand owners more and more opportunities to enter the market from e-commerce through to some of the region’s best known retailers.”

Victoria Eggs, the brand’s Founder and Managing Director, talking about the appointment of Beauterama as its distributor said "We’ve always wanted to enter Chinese market and had reached out to various sources for assistance. We are really glad that we came across Beauterama – their expertise and experience are just what we need!”

Beauterama has over 25 years experience helping SMEs reduce the risk of trading with Asiaand European brands are a specific area of speciality. Beauterama already represents over 20 brands including Fikkerts (the family-owned beauty and skincare company based in Yorkshire), Shea Mooti (skincare for mothers and babies) and Maison Belle (one of the leading household product brands in Denmark) across 12 territories.

Beauterama currently sources in 12 countries and represents 20 brands with distribution strengths particularly in expertise in China, Hong Kong, Singapore, Taiwan. It has strong retail relationships both online and in key retailers, for example with Lefeng.com, China’s largest online health and beauty retailer, and freshONE, Taiwan’s equivalent of Whole Foods Market. www.beauterama.com




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