Gifts Today magazine

BHETA to host event with Wyevale

The largest chain of garden centers in the UK will co-host a supplier development event with trade associations BHETA and GIMA on May 11

Following a series of successful Meet the Buyer events hosted by BHETA and GIMA with The Wyevale Garden Centre Group (TWGC), the leading UK garden centre retailer is now working with both trade associations on the next supplier development event to take place on Wednesday, 11 May 2016. The event is being held at the Holiday Inn, Brentford Lock, near to the Wyevale Head Office.

TWGC, the largest chain of garden centres in the UK is interested in seeing potential new suppliers who have new products or innovations that will be of interest to its customers. As well as in-store options, Wyevale is also interested in premium ranges which present it with the opportunity to extend its online offer.

 Both areas include opportunities for ‘niche’ suppliers. Wyevale is willing to consider ‘winning products’ from even the smallest companies. Buyers from all the main categories will be participating including Horticulture, Gardening, Home, Giftware, Pet, Leisure and Toys/Kids.

Suppliers must have the ability to deliver to Wyevale’s new central distribution facility and have the resource to provide the necessary technical back up and product information. Exact lead times and approximate stock holdings should also be advised on the day. 

 The event is open to potential new suppliers, but not to existing suppliers unless they can extend their offer to another category other than those currently supplied. A maximum of two people from each supplier company will be allowed to attend. Wyevale will vet applications and decide on the companies it wishes to see. Selected companies will be allocated a 20 minute appointment with the relevant buyer selected by Wyevale. 

BHETA’s Home Improvement and Garden sector director, Paul Grinsell said, “Once again we anticipate this being a very popular event and would advise early booking. It’s a real commitment to mutual benefit amongst buyers and suppliers and we are delighted to be working with GIMA to facilitate events like these.” BHETA’s Housewares sector director, Will Jones added, “As Wyevale has 153 garden centres across the UK, this is a fantastic chance for DIY, garden and housewares companies to pitch their ideas and explore trading opportunities.”

To take advantage of this opportunity to present to Wyevale Garden Centres, suppliers need to apply in the first instance to Nicola Adams-Brown at BHETA on or to Geraldine Poulton at GIMA on The cut-off date for applications is Friday, 15 April.

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