Gifts Today magazine

U Group joins BHETA

Housewares supplier U Group has joined The British Home Enhancement Trade Association

One of Europe’s most comprehensive housewares and catering suppliers, U Group has joined BHETA. Through its nationwide distributor network, U Group supplies over 4000 bar, catering and janitorial products, all from its 150,000-square foot manufacturing and distribution facility in Coventry Road, Birmingham.

The company has over 35 years manufacturing experience and prides itself on the very latest in product design and innovation. Its extensive portfolio includes many established brand names, often with their own distinctive heritage. Names such as Samuel Groves, Oneida, Arcoroc, Rubbermaid and Steelite are just a few of the sixteen brands distributed by U Group.

BHETA’s housewares and home enhancement sector director, Will Jones commented, “It’s great to see another great name in both retail and foodservice joining the British Home Enhancement Trade Association.  The more we grow and diversify, the more we can all benefit from the ideas and initiatives we share.”

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