Gifts Today magazine

Welsh Slate joins BHETA

With the aim of developing its multi-category, Welsh Slate becomes a member of the British Home Enhancement Trade Association

The British Home Enhancement Trade Association (BHETA) has welcomed Welsh Slate, the multi-million pound supplier of ‘the finest slate in the world’ as a new member.

The company sources slate from its quarries in North Wales. Long-established in the home improvement sector for roofing products, architectural cladding, internal and external flooring, work surfaces and decorative aggregates, it also supplies a range of tabletop products into the hospitality sector and is about to launch a retail tabletop and kitchen giftware range as well.

BHETA’s housewares sector director, Will Jones says: “This is great news. Welsh Slate epitomises the multi-faceted nature of BHETA’s expertise and networking relationships with its interests in both home enhancement and home improvement. BHETA has always represented a wide range of categories but rarely such diversity within one company. The common factor is the superior quality of the raw material, with its virtual non-absorbency enabling not only a roof slate guarantee of 100 years, but also a perfect surface from which to serve and eat food!” 
 
Paul Kempsey of Luxury Housewares, the housewares sales and marketing venture which is working with Welsh Slate to launch the retail collection added, “Having developed many major ranges and products for Tesco, Sainsbury, Lakeland, John Lewis and other homeware retailers, I knew that BHETA was the perfect partner for Welsh Slate as it moves into other sectors of the market. I’m looking forward to making the most of BHETA’s retail engagement programme for the new range of table top, kitchen and gift and I’m confident that in addition, BHETA can deliver benefits for Welsh Slate as a whole.”

The new twenty piece Welsh Slate retail table top collection will be launched at Exclusively Housewares in June on stand number 452. The products are all dishwasher, microwave and conventional oven-safe and non-absorbent nature of the raw material means no need for the lacquered finish, which renders imported slate products less than ideal for dining. 
 
For information about BHETA’s programme of retail engagement events, contact BHETA member services on 0121 237 1130 or email wj@bheta.co.uk, pg@bheta.co.uk or nab@bheta.co.uk



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