Gifts Today magazine

BHETA to hold buyer day with Wilkinsons

The British Home Enhancement Trade Association (BHETA) will host one of its successful series of Meet The Buyer days with major high street presence, Wilko

The British Home Enhancement Trade Association (BHETA) is to host another of its Meet The Buyer days with yet another new retail partner in the form of major High Street presence, Wilko.
The event will be exclusive to BHETA members and will take place on Tuesday 22nd March 2016 at the Clumber Park Hotel, near Worksop. 
Wilko Retail is particularly looking to engage with new or existing suppliers who are able to:

1. Identify and propose new and innovative core range listing opportunities for implementation SS 2017
2. Suggest immediate promotional opportunities that offer the Wilko customer outstanding value

The brief is aimed at all sizes of supplier from large players to smaller companies or even a one man band with limited resources, but a great idea or product. There will be senior and/or assistant buyer representation from all the core categories on the day including kitchen, electrical appliances, housewares, storage, bathroom, DIY and decorating.

Participating suppliers will be allocated a 20 minute appointment time with the relevant buyers. A maximum of two people from each company will be allowed and for those suppliers wishing to present a S/S 2017 range review proposal a template for the presentations has been agreed with Wilko to ensure that the limited time is put to maximum use. Wilko buyers anticipate that all suppliers will visit one of their stores prior to the event.

BHETA director, Will Jones explained, “This is a unique opportunity for existing and potential Wilkinson suppliers and as such, is sure to attract a big response. There will also be a limit to the number of people that can be accommodated on the day. We will do our upmost allocate times to all interested members but it may be necessary to select participants by lottery with a view to securing a further event to accommodate the unsuccessful parties as early as possible.”

To offset the cost of the day, BHETA will need to charge members a nominal fee of £95.00 plus VAT per company and bookings need to be received no later than Wednesday 9th March. BHETA’s Executive Chairman, David Smyth, commented, “This event provides a valuable chance for all companies large or small to meet and talk to a knowledgeable and receptive team hungry for new ideas and products. We are delighted to be working with Wilko.”

For more information, contact Nicola Adams-Brown on 0121 2371130 or email - or visit the BHETA website

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