Gifts Today magazine

BHETA Wilkos MOB Day success

The latest British Home Enhancement Trade Association Meet The Buyer Day with retail partner Wilkos ‘really worthwhile’

The latest British Home Enhancement Trade Association (BHETA) Meet the Buyer day with first time retail partner, Wilko was pronounced a success by both parties. The event took place on Tuesday 22nd March with 58 suppliers enjoying 95 appointments with nine Wilko buyers representing all the key homewares and DIY categories.

Wilko Retail was looking to engage with new or existing suppliers able to propose new and innovative core range listing opportunities for implementation SS 2017 and / or suggest immediate promotional opportunities that offer the Wilko customer outstanding value. All sizes of supplier from large players to smaller companies and one man bands attended.

Senior buyer for DIY at Wilko, John Cosford commented on the participation of potential new suppliers the major High Street retailer had never seen before. “It’s going really well – there’s a broad range of companies here with new products and new ideas and the twenty minute appointment format allows us as buyers to see things we just wouldn’t have time to consider in a normal working day. This is one of those days when it’s a real pleasure to be a buyer!”

Paul Britland, Wilko’s Senior Buyer Kitchenware agreed. He pronounced the occasion, “Really worthwhile for everyone concerned. We’ve seen some good opportunities for both online and instore and I’m sure there will be some positive results.” 
All the core categories were represented including kitchen, electrical appliances, housewares, storage, bathroom, DIY and decorating. 
BHETA director of DIY and garden, Paul Grinsell explained, “We provided a pre-agreed sales template with Wilko to ensure BHETA members attending the event and the Wilko team could both get the maximum benefit in the time available. Early feedback suggests a lot of positive business was done as a result.” Will Jones, BHETA director of housewares added, “This is one of the most popular events we’ve held so far in what is a very popular and successful series. Yet again the format has proved its worth in terms of mutual benefit for retailers and suppliers alike.”

For more information about future events, contact Nicola Adams-Brown on 0121 2371130 or email - or visit the BHETA website 

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