Gifts Today magazine

Reordering tabletop bestsellers now easier

UK-based bira direct supports the independent retailer with its latest '50% carriage paid reduction' campaign

bira direct has launched its latest campaign aimed at supporting the independent retailer with trading issues that they face on a regular basis. Increasing the opportunity to restock quicker and to further manage both stock holding and cash flow, bira direct is launching its “50% carriage paid reduction” campaign.

bira direct managing director Paul Woolley and buyer Steve Akers have been out on the road visiting members around the UK over the last 18 months. During their visits, inhibitive carriage paid values have been a frequent topic of conversation!

For a limited period, 27 leading suppliers to bira direct in the Hardware, DIY, Cookshop, Tableware and Giftware sectors are supporting a campaign offering a 50% reduction on their carriage paid values to bira members. Orders placed through bira direct between 1 September and 31 December 2014 to will qualify. Independent retailers wishing to find out which suppliers are participating in the campaign should visit to see the full list.

Steve Akers, buyer at bira direct commented: “With this promotion we are focusing on one of the key issues that restrict independents when it comes to re-ordering stock. As the key trading period approaches this campaign will help bira members address a fundamental issue that often frustrates independent retailers whilst at the same time potentially opening up new accounts to our suppliers.”

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