Gifts Today magazine

bira direct delivered in 2014

Despite a difficult trading year in key market sectors like housewares, the buying group of the British Independent Retailers Association achieved a record trading year

2014 can be described as nothing short of a sensation for bira direct and the independent retailers it supplied with product during the year. With a record trading year, the buying group achieved a challenging sales target, despite a difficult trading year in key market sectors such as cookware and housewares. Sales showed significant increases in 10 out of 12 trading months with the majority of suppliers enjoying growth over 2014. This success underpins the importance of bira direct to the industry from both the retailer and supplier point of view.

bira direct is part of the British Independent Retailers Association (bira) and provides a product buying service with exclusive benefits, all of which are accessible to group members as part of their annual membership at no extra cost. The buying group has a rich history, recently celebrating its 50th year of service and a supplier portfolio of almost 200 suppliers giving retailers access to 2000 brand names. Because of its inherent relationship with bira and independent retailers the bira buying group is equally geared to satisfying the buying requirements of a single store, just as comfortably as a chain of independents, through both product and knowledge.

Paul Woolley, Managing Director of bira direct said: “It is great to show real growth year on year but to achieve this with so many suppliers proves we are doing business in the right way for our members. Rather than going for short term gain with a few key suppliers we have structured our business to grow all sectors for our members, which means ensuring we offer a broad spectrum of suppliers and brands to protect our members from sudden market changes and offer them growth through stability and well planned ranging.”

Steve Akers, Director of Buying for bira direct added: “It has been a great year for bira direct and we have many new suppliers wanting to join the ranks of partners supplying us. We know we can offer the best route to market and the fact that we guarantee payment to all our suppliers ensures their continued commitment to serving the Independent retailer.”



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