Bloomingdale's has entered the Hawaii market with the opening of its new Ala Moana store in Honolulu on the Island of O'ahu. This location will serve as the centerpiece of a major retail expansion and common area renovation at Ala Moana Center, the world's largest open-air shopping mall.
The three -level, 165,000 square-foot store will follow an updated store model of smaller proportions with full-line offerings and an extensive roster of brands, several of which are exclusive to Bloomingdale's Ala Moana.
With sophisticated nods to Hawaiian culture and tradition throughout, shoppers will find a curated assortment of luxury goods and stylish essentials for women, men, children and home.
To assure guests feel at home while enjoying the unique Bloomingdale's shopping experience, the Visitors Center on the main floor will function as a retreat and informational hub catering to international and domestic shoppers. In an intimate and contemporary setting, the center will offer such services as a multi-lingual staff (including but not limited to: Japanese, Korean, Chinese - Mandarin & Cantonese, Spanish and French, among others), multi-lingual store directories, complimentary coat and bag check, concierge services, hotel package delivery and style advisor appointments. A dedicated Tourism Manager will also work closely with tour groups to create unique shopping experiences such as fashion shows, afternoon tea and cocktail parties. The first in the Bloomingdale's fleet, there is a limited-access VIP lounge located within the Visitors Center offering additional services such as light food & beverage, Bluetooth printer and iPads, a charging station, a private restroom, and more.
"Entering the Hawaiian market in the newly expanded Ala Moana Center is truly a special milestone for Bloomingdale's. We are thrilled to have the opportunity to offer local and visiting customers a tailored assortment of contemporary and luxury merchandise along with a shopping experience like no other," said Tony Spring, chairman and chief executive officer of Bloomingdale's. "We look forward to welcoming the O'ahu community and shoppers from around the globe into our beautiful new Ala Moana store."
With Bloomingdale's Ala Moana, comes a slice of New York City while capturing the essence of Hawaii and its culture. From louvered wood panels throughout the store to walls outfitted in graphic palm frond prints and birds-of-paradise motifs, the store reflects Bloomingdale?s warm homage to its new home in Honolulu. Featured is unique artwork created by local artists and those on the main land inspired by the Hawaiian community uniting Bloomingdale's strong New York City heritage and the Aloha spirit. New York City-based artist, Matt Schwartz, has curated a selection of retro-inspired images that represent island life to be featured in the new store.
"It was a priority to honor the vibrant Hawaiian landscape and culture. With subtle dedications to the island throughout the store combined with Bloomingdale's iconic aesthetic, we were able to create an authentic, modern and welcoming environment," said Jack Hruska, executive vice president of creative services at Bloomingdale's.
The overall shopping experience will be enhanced by technology utilised throughout the store. Smart fitting rooms are equipped with wall-mounted tablets offering customers the ability to view product availability and communicate with selling associates. The selling associates will utilize handheld devices allowing for instant access to product information, as well as quick and easy point-of-sale mobile transactions. Mirrors with touch-screen lighting options also provide an optimal environment for trying on the latest trends. All fitting room areas contain communal tables with charging stations where guests can mingle and reboot. A seamless and convenient omnichannel experience is priority as supported with additional services offered to customers including: buy online, pickup in store, same day delivery (within a certain radius), and international shipping of in-store purchases.
Beginning with the Ala Moana opening, Bloomingdale's will be rolling out an International Loyalty Club catering to international tourists. Enrolled customers can earn points on their purchases to be redeemed for perks such as gift cards, in-store services including hotel delivery and car service, and special local-experiences such as surfing lessons.