Caskata launches new website
Luxury US tabletop brand unveils its brand-new website featuring an easy monogramming interface at www.caskata.com
Luxury tabletop designer, Caskata Artisanal Home has launched a state-of-the-art website (www.caskata.com
) with a streamlined look and a brand-new retail focus.
Perhaps the most ambitious new feature is the addition of options logic to the product pages allowing visitors to place complex monogram orders right online. The clean new interface, easier-to-shop navigation, and enhanced photography are being lauded by the site’s loyal shoppers and new visitors alike.
“There are two big things we are most excited about with this re-launch,” says owner, Shawn Laughlin. “Yes, the site is much more visually appealing and, of course, we love that – but it’s the functionality and navigational improvements that we think our users will appreciate most.”
Marketing Director, Francine Shannon adds: “We’ve never had a problem with ‘pretty’ – Shawn’s designs are beautiful and speak for themselves. We wanted our website to do those designs justice, to present everything in a way that allows the product to shine, encourages visitors to want to hang around for awhile, and makes it easy for customers to make their purchases.”
She continues, “The online custom monogramming is a really terrific feature. We’ve put a lot of effort into making the program easy to work with in the brick-and-mortar world and we wanted to carry that simple process over to the online ordering experience. More than that, we wanted the experience to be fun. From what we’re hearing, we’ve accomplished both.”
Caskata thinks of their website as a living tool with constant opportunities for improved interaction with their customers and colleagues, and, as such, enhancements will be ongoing. Watch for new sections and features highlighting the company’s on-site studio, its designers and decorators, and its new product announcements.