Gifts Today magazine

EveryWare launches brand new product catalogues

Leading supplier of full tabletop solutions, EveryWare Global, has launched two beautiful new product catalogues showcasing its leading front-of-house brands; Sant’ Andrea, Oneida and Anchor Hocking.

The three brands span the two separate volumes with the classic Italian heritage of Sant’ Andrea flatware, dinnerware and glassware being featured in its own fine dining-focused version. Oneida – the largest cutlery producer in North America – and Anchor Hocking, one of the world’s largest manufacturers of glassware, make up the second edition which is centred on the cult of casual dining.

For the first time ever, the primary method of distribution for the catalogues is set to be electronic, allowing time poor hospitality operators access to the entire range in one dedicated place. The move also chimes with the industry-wide goal to drastically reduce paper usage and send less waste to landfill. A limited print run of hard copy catalogues will also be made available for operators who prefer the printed format.

Gavin Owen, Sales and Marketing Director - Foodservice, EveryWare says: “We’re delighted to be unveiling our brand new catalogues which elegantly showcase our entire range of tabletop solutions for foodservice. We’re acutely aware that operators may not have the time or space to dedicate to full, printed versions which is why we’ve sought to create high quality digital reproductions that can be accessed at the click of a mouse. Crucially, the move makes sense from an environmental perspective – less paper means less waste sent to landfill. This was a key consideration for us as a responsible hospitality supplier.”

EveryWare’s Sant’ Andrea catalogue is all about surroundings and space – featuring imagery of the cutlery and tableware captured in exquisite dining settings. Also featured is testimonial from leading exponents. One such site is Michelin-starred chef Shaun Rankin’s Ormer restaurant in St Helier, Jersey, he said: “From the light fittings to the work surfaces in the kitchen, we wanted everything to exude quality - I chose the Sant’ Andrea range because the design showcases quality.”

The company’s casual dining-focused catalogue takes a simpler; more product-focused approach, yet still conveys the cool, clean lines and innovative design elements of its counterpart.

“In our business, quality and design are everything,” adds Gavin. “That includes our catalogues – we were keen that they represent a serious departure from most other tableware companies and, in this I think we’ve succeeded.”

News of the new catalogues come on the back of Everyware’s newly launched website. www.everywareglobal.co.uk unites one of the most comprehensive collections of front-of-house solutions ever compiled for foodservice businesses in Europe, the Middle East and Asia (EMEA). The new site brings together Everyware’s complete offer for the first time, and, building on steps taken earlier this year with acquisition of Metalrax Housewares, will soon also feature a dedicated back-of-house offering, including premium bakeware.

Users can follow this link to visit the new site and download the catalogues now: http://www.everywareglobal.co.uk/foodservice/catalogues/




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