CB2 looking for new Singapore location
Homeware company Crate & Barrel’s sister store CB2 in Singapore is temporarily shutting shop while looking for a new location
Three years after its Singapore debut, CB2 - the sister store of American furniture and homeware brand Crate & Barrel - is closing shop for now.
Its management is looking for a new shop space in a mall, which is likely to be in Orchard Road, says Mr Yung Ong, 36, executive director for the Singapore branches of Crate & Barrel and CB2.
He says it is time to move as the current store is "not in the right location".
CB2 is housed in a 557 sqm space on the second level of Peranakan Place, a row of shophouses next to The Centrepoint mall in Somerset. Its entrance on the first level is sandwiched between bak kwa shop Bee Cheng Hiang and coffee joint TCC. Around the corner, there are bars such as Alley Bar, Acid Bar and Odd One Out.
Crate & Barrel has two outlets here - a five-storey flagship store in Orchard Gateway and a smaller store in Ion Orchard. There are no plans to open new Crate & Barrel outlets here.
Mr Ong, whose family owns Peranakan Place, says CB2's owners had picked the building because they loved its architecture and the space's expansive, loft-like feel also matched the style of furniture the brand carries.
CB2 targets young adults and its furniture is designed for small spaces and those on a limited budget.
When CB2 opened in Singapore 2013, it was its first store outside North America and the vibe at Peranakan Place is similar to the neighbourhoods in which the American stores are located.
Mr Ong says: "CB2 stores have always been in different, hipster- type neighbourhoods and not traditional retail locations.
"However, we aren't getting the right (customers) at Peranakan Place. The mindset of people who walk by here is a little different - they are not stopping to look at furniture.
"It's strange because Crate & Barrel is just a few doors down at Orchard Gateway and you would think that we would attract buyers from there, but we don't. But that's just the market - the consumer behaviour is different."
A new store will likely be ready by next year.