Gifts Today magazine

Ceramic industry launch pitch for sector deal

With the aim of growing the UK ceramic industry, representatives launched a proposal for a sector deal at an event in Parliament this week

Representatives from the UK ceramic industry launched a proposal for a ‘sector deal’ at an event in Parliament yesterday. It includes a call on Government for a number of measures designed to unleash the industry’s full growth potential. The bid also focuses on economic benefits for North Staffordshire, where much of the industry is based.

The Parliamentary Reception coincides with the British Ceramic Confederation’s (BCC) Annual General Meeting, when Kevin Oakes will take over as President of the trade association. Mr Oakes was previously Chief Executive of Stoke-based Steelite International before becoming Chairman of Royal Crown Derby. He has also chaired the working party behind the Ceramic Sector Deal proposal.

Ruth Smeeth MP, who is hosting the launch in Parliament says: “It is a pleasure to host this important event and raise the profile of the UK’s amazing ceramic industry amongst my parliamentary colleagues. These proposals, which include a new International Institute for Ceramics based in Stoke-on-Trent, are incredibly exciting and could be a real boost to the sector. The ceramics industry has huge potential and I hope the Government will embrace these ideas and support a great British industry.”

New BCC President Kevin Oakes says: “The sector deal proposal has been a collaborative effort involving a number of partners, and I’m grateful for all of their efforts in preparing our bid. The UK ceramic industry is enjoying a renaissance at the moment, but we have the opportunity to grow even more. Our bid outlines some ideas to Government which will allow us to achieve our potential.”

1. ‘A Deal for Ceramics’, the UK ceramic industry’s proposal to Government for a sector deal includes:
· An International Institute for Ceramics; a focal point for innovation, knowledge and learning to be located in Stoke-on-Trent
· Specific asks on skills, innovation, trade policy, image and regulation.

2. The British Ceramic Confederation is the trade association for the UK ceramic manufacturing industry, representing the common and collective interests of all sectors of the industry. Its member companies cover the full spectrum of ceramic manufacturing, including the supply of materials, and comprise over 90% of the industry’s manufacturing capacity.

3. The other partners who have contributed to the sector deal proposal are: the City of Stoke-on-Trent; Stoke-on-Trent & Staffordshire Enterprise Partnership; Staffordshire Chambers of Commerce; Axia Solutions; Staffordshire University and AMRICC.



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