Chilewich debuts new website
The new site features a more editorial look and feel and vastly enhanced features
US textile company Chilewich has announced its new website, which presents a groundbreaking new platform for visitors to explore and shop the Chilewich collection of original textiles.
Offering enhanced imagery, user-friendly navigation and advanced features, it reflects the Chilewich brand identity and aesthetic unlike anything else before.
“When we were evaluating who to work with to overhaul our website, there were two criteria which were of equal importance to me,” says founder and creative director, Sandy Chilewich. “Did I respect and see the potential in the agency’s creative approach and second, could I really work comfortably with them and freely and enjoyably create something that looks like us but be ever better.
“VSA Partners brought a wave of fresh air into everything that we had been doing and this could not have happened without their deep understanding and respect for who we had been. Nothing about this process was superficial and rushed.”
The new site includes the ability to get a behind-the-scenes look at what’s new from the world of Chilewich, as well as being able to view properties around the world that have selected Chilewich designs.
In addition to the new website, Chilewich is also launching a new collection of tabletop and floor designs, which represents six months of continuous experimentation, trial and error, disappointment, surprises and a lot of joy. With this collection, Sandy Chilewich continues to stretch the boundaries of textile design with complex colours, design breakthroughs and a spectrum of new colours.
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